现如今SEO优化趋势如何? - 公司新闻
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现如今SEO优化趋势如何?

来源:http://www.lushangyun.cn/发布时间:2020-07-13浏览次数:

  SEO优化的重要性对于一个网站来说是其核心之一,不做优化就相当于放弃了搜索引擎的免费流量,从网站的流量来源,我们把搜索推广带来的流量称为搜索流量,其中竞价和SEO优化都是搜索流量的重要组成部分。从以往的经验来看,搜索流量带来的客户和转化率都相当高。
  The importance of SEO optimization for a website is one of its core. Without optimization, it is equivalent to giving up the free traffic of search engine. From the traffic source of the website, we call the traffic brought by search promotion as search traffic, in which bidding and SEO optimization are important components of search traffic. From the past experience, the search traffic brought customers and conversion rate is quite high.
  SEO优化趋势如何?seo优化怎么做?下面长清网站优化带大家分析一下。
  SEO optimization trend how? SEO optimization how to do? The following Changqing website optimization with you to analyze.
  一、只有有需求的人才会搜索关键词
  1、 Only those who need it will search for keywords
  网站优化是典型的目标向导,当用户搜索某些关键词时才会把对应的优质搜索结果展现给用户,很大程度上这其实也是私域流量的一种形式,因为用户是带着目标去搜索的,一旦找到了合适的网站内容,就会咨询、成交。
  Website optimization is a typical goal guide. When users search for some keywords, they will show the corresponding high-quality search results to the users. To a large extent, this is also a form of private domain traffic, because users search with the target, and once they find the appropriate website content, they will consult and clinch a deal.
  因此只要是开展网站上的业务,做SEO优化就显得尤为重要。根据我们的统计数据,SEO优化带来的流量100个人中至少会有10个人咨询,也就是说能达到10%以上的咨询率,对于这种转化率也相当可观的。
  Therefore, as long as it is to carry out the business on the website, SEO optimization is particularly important. According to our statistical data, SEO optimization will bring traffic of at least 10 people consultation, that is to say, the consultation rate can reach more than 10%, and the conversion rate is quite considerable.
  因为通过搜索关键词进站的客户,90%以上是有需求的,只要在后续的跟踪服务上做得稍微好一点,也基本就是你的客户了。
  Because more than 90% of the customers who enter the station through search keywords have demand. As long as they do a little better in the follow-up tracking service, they are basically your customers.
                长清网站优化
  二、现在SEO优化还有什么潜力和价值
  2、 What is the potential and value of SEO optimization
  因为最近几年新媒体的冲击,很多的公司开转向了短视频、公众号等人们娱乐的APP上,所以很多的人觉得网站已经没有那么重要了。
  Because of the impact of new media in recent years, many companies have switched to APP on short entertaining, official account and so on. So many people think that websites are not so important.
  实际上SEO优化对于一个网站非常重要,那些没有做SEO优化的公司只不过是没有需求而已。比如有的专门运营短视频或内容的新媒体公司,重点在于生产用户喜欢的优质内容,和搜索引擎没有什么关系,他们连网站都没有,你说做什么SEO优化?
  In fact, SEO optimization for a website is very important, those companies do not do SEO optimization is just no demand. For example, some new media companies specializing in short video or content mainly focus on producing high-quality content that users like, and it has nothing to do with search engines. They don't even have websites. What SEO optimization do you say?
  SEO优化的主要载体是网站,只有有一个可以成为搜索引擎收录内容的载体才能很好地展开优化工作,但是也不是所有的网站都适合于做优化,比如一般的大众用品类商商城,因为没有特定的价格优势或独有的特性,即使获得了很多的SEO优化流量,也难以获得转化,原因是有某东、某宝及某多多等这些已经形成人们购物习惯的平台,你的小网站如果没有压倒性的优势,用户难以信任。这个和优化没有什么关系,重点在于品牌效应和用户固有习惯。
  The main carrier of SEO optimization is the website. Only if there is a carrier that can be included in the search engine, can the optimization work be carried out well. However, not all websites are suitable for optimization. For example, the general public goods shopping mall, because there is no specific price advantage or unique characteristics, even if a lot of SEO optimization traffic is obtained, it is difficult to get conversion, The reason is that there are some East, a treasure and a lot of these have formed people's shopping habits of the platform, your small website if there is no overwhelming advantage, users are difficult to trust. This has nothing to do with optimization. The focus is on the brand effect and the inherent habits of users.
           长清网站优化
  三、SEO优化进入3.0时代
  3、 SEO optimization enters 3.0 era
  以前什么样的网站都做优化,只要是一个网站,不管三七二十一先优化了再说,现在我们需要对网站的各种外部因素、业务范围等认清之后再确认是否需要做优化。
  In the past, all kinds of websites have been optimized. As long as it is a website, no matter whether it has been optimized first, we need to recognize the various external factors and business scope of the website before confirming whether it needs to be optimized.
  前面说了各种因素的影响,有的网站天生的就是不适合做优化,有的网站是做了优化也没有什么意义。
  The influence of various factors mentioned above, some websites are born not suitable for optimization, and some websites are optimized without any significance.
  所以看一个网站是否适合做SEO优化,重点是否对使用网站来获取用户的依赖程度,比如一个做知识分享的网站,自然对搜索依赖很高,优化就成了必然,而一个只运营APP的公司,即使输出很多的内容,但是APP里面的内容在搜索引擎里面并不展现,当然也不适合做优化。
  Therefore, to see whether a website is suitable for SEO optimization, the focus is on the degree of dependence on the use of the website to obtain users. For example, a website for knowledge sharing naturally relies heavily on search, so optimization becomes inevitable. However, even if a company only operates an app, even if it outputs a lot of content, the content in the app will not be displayed in the search engine, so it is not suitable for optimization To change.
  以上是关于SEO优化趋势的分析介绍,相信大家都有所了解,想要了解更多内容或参与讨论,欢迎点击长清网站优化http://www.lushangyun.cn官网,给我们留言。
  The above is the analysis and introduction of SEO optimization trend, I believe you all have some understanding. If you want to know more content or participate in the discussion, welcome to click Changqing website optimization http://www.lushangyun.cn Official website, leave us a message.