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网站营销除了做关键词排名这几点也很重要?

来源:http://www.lushangyun.cn/发布时间:2020-10-16浏览次数:

  网站营销除了做关键词排名这几点也很重要
  Website marketing in addition to do keyword ranking, these points are also very important一些企业在做搜索引擎优化优化的时分,往往都会寻求排名,期望自己的关键词能在百度等搜索引擎能有个比较好的排名,企业做搜索引擎优化,除了寻求关键词排名,有很多东西也需要我们去重视,排名并非搜索引擎优化的悉数,搜索引擎优化假如只是朴实的钉死在排名上,排名也难以稳定,效果也不会很多,除了重视排名情况,企业做搜索引擎优化还应该重视下面这些点。
  Some enterprises in the search engine optimization optimization time, often will seek ranking, expect their keywords in Baidu and other search engines can have a better ranking, enterprises do search engine optimization, in addition to seeking keyword ranking, there are a lot of things we need to pay attention to, ranking is not all the search engine optimization, search engine optimization if only simple nails Dead in the ranking, the ranking is difficult to stabilize, and the effect will not be much. In addition to paying attention to the ranking, enterprises should also pay attention to the following points in search engine optimization.
  一 、关键词分析选取
  1、 Keyword analysis and selection
  经常有一些企业的负责人在那说,我的网站关键词排名还不错呀,好些关键词都排在首页了,为什么没有啥流量和咨询,电话呢,这种情况的话,主要是关键词的选取有误,没有去仔细分析关键词,选取关键词不当,选取关键词要通过一些工具去分析,再结合自身的产品以及产品的优势。
  There are often some enterprises in charge of that, my website keyword ranking is not bad, a number of keywords are arranged in the home page, why there is no traffic and consultation, telephone, in this case, the main reason is that the selection of keywords is wrong, did not carefully analyze the key words, select keywords is not appropriate, select keywords to analyze through some tools, and then combined with their own And its advantages.
  二 、网站数据统计
  2、 Website data statistics
  很多朋友的网站,排名上去之后,也带来了一定的流量,有了流量却没有咨询,或者咨询量很少,这是什么情况呢,可能有一部分用户确实是属于寻找资料的需求,这部分用户基本也产生不了咨询成交,不过这种情况基本上是另外一种情况,网站体验度不好,这就需要我们去根据统计工具去分析了,网站的浏览量,跳出率,停留时间,打开时间,热力图等等去分析,再慢慢改进。
  A lot of friends' websites, after ranking up, also brought a certain amount of traffic, with the flow but no consultation, or the amount of consultation is very small. What is the situation? Maybe some users really belong to the demand of looking for information, and these users can't generate consultation transaction basically. However, this situation is basically another situation, and the website experience is not good We need to analyze according to the statistical tools, such as the number of website views, jump rate, stay time, opening time, thermal map, etc., and then slowly improve.
              长清网络宣传
  三 、长尾关键词的持续更新
  3、 Continuous updating of long tail keywords别网站的几个核心关键词有排名后,就开始放弃更新了,我们应该挖掘出大量的竞争力不大的长尾关键词,去编辑质量度比较高的内容进行更新,流量高的网站,基本上都是有大量的长尾关键词有排名的,这需要的是满满的累计,网站流量才能持续的增长。
  After several core keywords of other websites have rankings, they begin to give up updating. We should dig out a large number of long tail keywords with low competitiveness, and update the content with high quality. Websites with high traffic flow basically have a large number of long tail keywords with ranking. What is needed is full accumulation, and website traffic can continue to grow.
  四 、网站页面设计布局
  4、 Website page design layout
  网站页面设计布局,要符合用户的搜索需求,我们分析一个产品的时候,用户感兴趣的东西,我们肯定要显眼,靠前的位置展示出来,网站简洁,切入主题,切记加各种多余的动画,以及弹窗,浮动窗口等等这样将会降低用户对网站的好感,跳出率。
  Website page design layout, to meet the user's search needs, we must analyze a product, the user is interested in things, we must be conspicuous, the front position display, the site is concise, cut into the theme, remember to add all kinds of redundant animation, as well as pop-up window, floating window, etc., this will reduce the user's good will to the website, jump out rate.
  五、 持续外部引流
  5、 Continuous external drainage
  通过各种推广平台,发布一些软文信息,引导用户过来浏览我们的网站,增加我们网站的活跃性,以及增加网站的曝光。
  Through a variety of promotion platforms, release some soft text information, guide users to visit our website, increase the activity of our website, and increase the exposure of the website.
  做seo不能只局限于排名,流量转化才是重要的,网站即使没有排名,通过其他推广途径引流,达到转化也是成功的。
  Do SEO can not be limited to ranking, traffic conversion is important, even if there is no ranking website, through other promotion channels drainage, to achieve transformation is also successful.