餐饮业如何利用餐饮小程序获取线上流量? - 行业新闻
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餐饮业如何利用餐饮小程序获取线上流量?

来源:http://www.lushangyun.cn/发布时间:2020-07-06浏览次数:

  顾客在哪里呀? 顾客在哪里呀? 顾客在那微信里,这里有公众号呀,这里有朋友圈呀,还有那会唱歌的小程序, 嘀哩哩嘀哩嘀哩哩, 嘀哩哩嘀哩嘀哩哩 !
  Where are the customers? Where are the customers? The customers have the official account in the WeChat, there are friends circles, and the little programs that can sing, and the beep of miles!
  截止到目前,微信月活跃用户已突破了10亿。
  So far, wechat monthly active users have exceeded 1 billion.
  对于商家来说,不管时代怎么改变,他们最本质的需求不变。
  For businesses, no matter how the times change, their most essential needs remain unchanged.
  就是赚钱,有客流,省钱。
  It's to make money, have passenger flow and save money.
  而小程序给餐饮行业带来怎样的便利?下面长清微信开发就带大家一起来看看吧。
  What kind of convenience does the small program bring to the catering industry? Next, Changqing wechat development will take you to have a look.
  第一,摆脱平台吸血。可以为商家省掉一大笔的平台抽点费用,客户都是小程序上慕名而来的,小程序是自己制作的平台,不需要给任何平台点数。
  First, get rid of the platform to absorb blood. It can save a lot of platform fees for businesses. Customers are attracted by small programs. Small programs are self-made platforms, and do not need to give any platform points.
  第二,为商家带来客流量,轻松坐享10亿多的微信用户所带来的流量红利,并且方圆五公里的微信用户都能直接快速的找到商家的地址和商产品。
  Second, it can bring customers to businesses and enjoy the traffic dividend brought by more than 1 billion wechat users. Moreover, wechat users with a radius of five kilometers can directly and quickly find the address and products of merchants.
         长清微信开发
  第三,提升客户管理,把握私域流量,顾客的所有信息就都能掌握在自己手里。借助小程序对顾客消费行为、消费习惯、喜好等数据进行分析,实现对顾客的精准营销。
  Third, improve customer management, grasp the flow of private domain, all customer information can be mastered in their own hands. With the help of small programs to analyze customer consumption behavior, consumption habits, preferences and other data, to achieve accurate marketing of customers.
  第四,小程序基于微信生态,卡券、广告等能够覆盖最多的微信用户,对于餐饮店而言也大大降低了营销和宣传成本。
  Fourth, small programs are based on wechat ecology, and cards, coupons, advertisements, etc. can cover the largest number of wechat users, which greatly reduces the marketing and publicity costs for restaurants.
  小程序给客户带来的方便?
  The convenience of small program to customers?
  消费者群体80、90后成为主力,他们的特点是越来越宅、越来越懒、爱表达、爱分享。小程序的出现极大程度上满足了他们的需求。
  The 80's and 90's are the main consumers. They are more and more homesick, lazy, and love to express and share. The emergence of small programs to a great extent to meet their needs.
  餐饮业营销主要解决三件事:拉新客、留老客、做促销。
  Catering industry marketing mainly solves three things: attract new customers, stay old customers, do promotion.
  1、餐前:促进转化
  1. Pre meal: promoting transformation
  要么充分利用天然免费流量——“附近的小程序”来覆盖门店周边五公里内的顾客,客户到店后,可通过排队游戏、领卡有礼、充值有礼等活动,吸引顾客就餐并进行社交分享,从而为门店带来更多的社交流量。
  Or make full use of the natural free traffic - "small programs nearby" to cover customers within five kilometers around the store. After customers arrive at the store, they can attract customers to eat and share social activities through queuing games, getting cards and recharging politely, so as to bring more social traffic to the store.
  要么就投线上广告导流。
  Or put online advertising diversion.
  记住,这次导流可以直接导顾客到小程序,再也不用担心粉丝看完就走,难以留存了。
  Remember, this diversion can direct customers to the small app, no longer need to worry about fans to watch and leave, it is difficult to retain.
  2、餐后:激发复购
  2. After meal: stimulate repurchase
  顾客餐后离店,服务并未终止,餐后的关系营销才刚刚开始。商家可以建立基于微信的中心化平台和会员体系,借助小程序+微信群+微信好友,积累自己的存量会员和忠实顾客,形成自己的顾客矩阵。通过日常的产品展示、优惠信息推送等,让顾客能保持对餐厅的关注度,进而刺激更多的潜在消费。
  When customers leave the store after meal, the service is not terminated, and the relationship marketing after meal has just begun. Businesses can establish a centralized platform and membership system based on wechat, accumulate their stock of members and loyal customers with the help of small programs + wechat group + wechat friends, and form their own customer matrix. Through daily product display and promotion of preferential information, customers can keep their attention on the restaurant, thus stimulating more potential consumption.
  在新零售的浪潮下,对于传统餐饮店来说,跟上时代发展走向转型之路,小程序是最好的方式。在小程序正在爆发之际,你确定要错过这波机遇吗?
  In the wave of new retail, small program is the best way for traditional restaurants to keep pace with the development of the times and move towards transformation. Are you sure you're going to miss this wave of opportunities as applets are exploding?
  以上是餐饮行业转型小程序带来的便利,想要了解更多小程序有关的内容欢迎点击咨询长清微信开发http://www.lushangyun.cn官网。
  The above is the convenience brought by the transformation of the catering industry. If you want to know more about the small program, please click on Changqing wechat development http://www.lushangyun.cn Official website.