当前位置:首页-诺商动态

微信营销如何精准挖掘客户?

来源:www.lushangyun.cn 时间:2016/04/08

  在营销中,产品客户群定位非常关键,只有明确自己产品所适合的消费群体,才能有针对性地推销自己的产品。同理,微信卖货也需要给产品的目标客户定位。济南诺商长清网站优化为大家讲述一下几点注意事项:
In marketing, product and customer groups positioning is critical, only identify their products for consumer groups, can be targeted to sell your product. Similarly, micro-channel product sellers also need to target customers.
1.了解客户的消费属性
了解客户自身的消费属性,即客户性别、年龄、宗教信仰、家庭收入、社会地位、消费价值观等因素。等等可以根据产品的特点,结合朋友的自身属性,来合理定位自己的客户群,进行精准的产品推送。
1. Understanding the customer's consumption properties
Understand the customer's own consumption properties, that is, customers of sex, age, religion, family income, social status, consumer values ??and other factors. Etc. according to product features, combined with its own attributes friend, a reasonable position to their own customer base, conduct accurate product push.
2.开通微信公众平台进行内容营销
微信是天生的沟通工具,客服工具,信息资讯工具, 开通微信公众号,每天分享一些个人对产品的使用心得,久而久之当你成为极高含金量的内容生产者,当一篇有价值的内容在朋友圈丶微博等产生雪球效应的时候,优质内容的必要性丶内容营销的价值立刻就在这个时候凸显。那些目标客户就会关注你,当他在你的内容中获得实惠的价值,接着影响他的圈子,最终形成产品的忠实购买力。
2. The opening of micro-channel public platform for content marketing
Micro-channel is a natural communication tool, customer service tools, information, information tools, open public micro-channel number, to share some personal experiences of the use of the product every day, over time when you become a high gold content producers, as a valuable content in a friend when ring Dian Weibo produce a snowball effect, the value of premium content content marketing Dian necessity of immediately highlighted at this time. Target customers who will pay attention to you, when he received the benefits of the value of your content, followed by his circle of influence, and ultimately the formation of the faithful purchasing power of the product.
3.影响客户消费的外在条件
客户的外在属性是影响其消费的重要组成部分,比如客户所在地域、客户所拥有的产品现状和客户的组织归属。对于客户的外在属性,概况性的数据比较容易调查与收集,针对其在朋友圈的言论、发表的图文等信息进行对客户分析,对于其消费层次可以做一个大概的了解,但是要想掌握较为详细的情况,还需要进行大量的资料搜集和深度解析。
3. The impact of external conditions on consumer spending,
Customer property is an important part of the external impact of their consumption, such as the geographical location of customers, customers have the product status and ownership of the customer's organization. For customers outside property profile of the survey and collect data easier for his remarks in the circle of friends, published graphic information such as customer analysis, for their consumption level can do a rough idea, however, to more detailed grasp of the situation, but also requires a lot of data collection and the depth of analysis.

长清网站建设哪家好