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wap网络营销的三项要点

来源:www.lushangyun.cn 时间:2016/08/13

一、企业宣传。Wap上的企业宣传很能体现文字功底:既要简单明了,又要突出企业的核心竞争力。一般说来,企业的成立时间、规模、联系方式、主营业务等,是访问者了解一个企业的首要内容,特别是企业的联系方式,可重点予以单列,以方便查阅和联系。
First, enterprise publicity. Wap enterprise publicity is very able to reflect the writing skills: both simple and clear, but also to highlight the core competitiveness of enterprises. In general, enterprises set up time, scale, contact, main business, visitors to understand the primary content of an enterprise, especially the contact way of the enterprise can focus on to be a separate, to facilitate access to and contact.
二、产品展示。企业在WAP网站上,需要表现的重点仍然是产品展示。移动客户访问企业的wap网站往往是有备而来,想了解某个产品的详细参数或价格。所以企业在wap上的产品展示,可选择企业的主要产品,对其各类参数或价格加以详细说明。同时,对于企业的新产品信息,也可以适当的加以介绍。
Two, product display. Enterprises in the WAP web site, the need to focus on the performance of the performance is still the product. Access to enterprise mobile client WAP website is often prepared, want to understand a product with parameter or price. Therefore, enterprises in the WAP on the product display, can choose the main products of the enterprise, its various types of parameters or price to be explained in detail. At the same time, for the enterprise's new product information, can also be appropriate to introduce.
三、客户服务。对于企业的客户服务而言,可能wap网站比传统网站会更有效。客户服务包括客户咨询与投诉两个方面,通过企业的wap客户服务平台,无论何时何地,客户均能通过手机对企业进行咨询或投诉,而企业对于客户的咨询或投诉能够快速响应,与客户建立起一对一的联系。
Three, customer service. For enterprise customer service, the WAP site may be more effective than the traditional web site. Customer service includes two aspects of customer consultation and complaint, through enterprise WAP platform for customer service whenever where, customers are able to through the mobile phone to the enterprise for advice or complaints and enterprise for customer inquiries or complaints to respond quickly, and customers established one to one relationship.
Wap网络营销的趋势 ,WAP搜索引擎将大行其道。目前wap网站还不是很多,涉及的类别也很有限,主要集中在互联网运营商的wap领域业务延伸。但wap网站发展的速度很快,一些企业已经开始了自己的wap网站建设和wap网络营销工作。面对即将出现的wap网站大潮,目前还没有真正的wap搜索引擎,用来搜索wap世界的网站信息,仅有一些目录式的wap网站导航,这对于普通网民访问wap网站造成了阻碍。
Wap is the trend of network marketing, WAP search engine will be popular. Currently WAP website is not a lot, the category is also very limited, mainly concentrated in the WAP field of Internet operators business extension. But WAP website development speed is very fast, some enterprises have started their own WAP website construction and WAP network marketing work. In the face of the tide coming out of the WAP site, there is no real WAP search engine, used to search for a world of WAP website information, only some directory WAP site navigation, which for ordinary users access WAP site caused obstacles.

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