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微信公众号运营策略的必备七大策略

来源:www.lushangyun.cn 时间:2016/11/12

1. 定位策略
1 positioning strategy
1). 通过微信公众号能做什么
1) what can be done by WeChat public
如果是通过公众号来吸引精准客户,需要在小圈子力扩散;如果是一个大众化的公众平台,就需要大面积传播。具体做什么,需要确定好。
If it is through the public to attract precision customers, the need to spread in the small circle of force; if it is a popular public platform, you need a large area of communication. Specifically what to do, need to determine good.
2). 你的机会在哪儿
2. Where is your chance
关键在于用户体验。需要明确我们的客户是谁?谁来为我们买单?我们创造的价值在哪里?弄明白这些,就知道自己的机会在哪里。
The key lies in the user experience. Need to be clear about who we are and who will pay for us? Where is the value we create? Find out about it and know where it is.
2. 内容策略
2 content strategy
内容到底怎么写,也是运营公众号是让人头痛的事情。作为一个公众号的运营者,必须建立正确的内容观。内容未必是原创,但必须明白用户和分析的喜好,比如说,文字长度大概在600-800之间,如果是发视频的话,要充分考虑用户所处的环境,建议在WiFi环境下观看等等。
Content in the end how to write, but also the operation of the public is a headache thing. As a public number of operators, must establish the correct concept of content. The content is not original, but must understand and analyze user preferences, for example, the text length is probably between 600-800, if it is to send the video, to fully consider the user's environment, recommended in the WiFi environment to watch and so on.
3. 用户策略
3 user policy
用户,粉丝是公众平台的价值载体。粉丝数量越多,公众号价值就越大。如何获得更多的粉丝呢?一般来说,前期的话可以加入老客户和老朋友,或者是老客户的老朋友,或者是亲友团,还有就是一小部分新用户。在他们基础上来增加新用户。具体来讲,可以通过内容的传播来增加用户,不过,这需要内容质量高。也可以通过朋友推荐或者扫二维码来增加用户。或者是通过促销活动增加用户,当然,也可以通过一些站街软件来增加用户。
Users, fans are the value of the public platform carrier. The more fans, the greater the value of the public number. How to get more fans, in general, the early words can be added to the old customers and old friends, old customers or old friends, or friends and family groups, there is a small part of the new users. Add new users on their base. Specifically, you can increase the content of the user through the spread of content, however, this requires a high quality content. Can also be recommended by a friend or sweep the two-dimensional code to increase the user. Or increase the users, through the promotion of course, can also increase the user through some foreign software.
4. 广告策略
4 advertising strategy
公众号在运用一段时间后,不管是个人,还是企业,都免不了发广告。那么。怎么发广告呢?前期的话,可以考虑在图片和文章中插入自己的广告。但是,在投放广告时,必须把用户体验放在第一位,不管是自己的广告,还是客户的广告。
Public number in the use of a period of time, whether it is personal, or business, will inevitably send advertising. Then. How to advertise? The words of the early, can be considered in the picture and the article insert their own advertising. However, in advertising, must put the user experience in the first place, whether it is their own advertising, or customer advertising.
5. 文案策略
5 copy strategy
怎样能进入用户的手机,而且打开率高一点,这就需要好的文案。那么,怎么的文案是好的文案呢?最基本的就是标题要好。讲一下如何写好标题,归纳一下就六个字:简练、精准、传神。用最少的字来表达文章的思想,准确的表明文章的主题,给人一种独特的感觉,回味无穷,让人欲罢不能的读下去。
How to enter the user's mobile phone, and open a little higher, which requires good copy. So, how is a good copy of the copy it? The most basic is the title is better. Talk about how to write the title, sum up six words: concise, precise and vivid. To express the thought with the least words accurately show the theme of the article, give a person a kind of unique feeling, moreish lead a person to endless aftertastes, read on.
6. 策划策略
6 Planning Strategies
线上线下的策划主题活动,来拉近粉丝的关系。可结合季节,节假日来定期或者不定期的举办活动。增加粉丝粘性。
Planning theme activities online and offline, to close the relationship between the fans. Can be combined with the season, the day of the day to a regular or irregular activities. Increase fan viscosity.
7. 推广策略
7 promotion strategy
推广的最高境界是,让平台自身具备推广性。当然,说起来容易,做起来难。明确定位,内容做好,加强粉丝互动性,文案好,活动策划也不错,在内容中植入广告,这种状态,就是最好的推广。
The highest level of promotion is to make the platform itself has the promotion. Of course, it's easier said than done. Clear positioning, content, strengthen the interactive nature of the fans, copy good, activity planning is also good, in the content of the implantation of advertising, this state, is the best promotion.
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