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实体商家如何更好的使用微信小程序?

来源:www.lushangyun.cn 时间:2017/07/03

“中国有个强烈的趋势是,对iOS和安卓app的需求在下降,而对于基于微信的程序开发的需求在增加。”
"There is a strong trend in China that the demand for iOS and Android app is on the decline, and the need for WeChat based program development is increasing."
微信小程序主要还是用于服务低频的、线下的场景,比如缴费、停车、查询等,”董旭称。“用户的深度需求,比如音频、视频、电商,还是在app上完成的。”
"Small programs are mainly used to serve low frequency, offline scenes, such as payment, parking, inquiries, etc.," Dong said. The depth of user needs, such as audio, video, electricity providers, or on the app."
第三方开发者称,小程序不含有大量数据,且比iOS或安卓程序更容易开发。
Third party developers say small programs do not contain large amounts of data and are easier to develop than iOS or Android programs.
比如用户可以通过餐馆的官方微信账号程序点餐、要求送餐以及付款,都可以在一个小程序中完成。
For example, users can order through the restaurant's official WeChat account, ordering meals, requiring room service and payment, can be completed in a small program.
2如何经营小程序
2 how to run small programs?
最近小道经常会接听到很多用户的咨询微信小程序,有一些匪夷所思的问题,可以分享给大家听听,可以让大家更了解小程序是什么?以及实体商家如何更好的使用微信小程序?
Recently, the small number of users will often answer the consultation, WeChat applet, there are some incredible problems, you can share to listen to, we can let you know more about small programs is what? And how do entities use WeChat applets better?
1.小程序在日常生活中怎么结合我们的生意,究竟怎么运作?
1., how do small programs integrate our business in our daily lives?

所有的工具型产品存在都是有他的必要性,比如商家为什么愿意接受支付宝和微信支付,是因为收款极其方便,并且是用户使用习惯的原因,如果对于一些年轻的用户,你如果没有这两种支付方式,那么很可能因为这一点你就会流失掉这个客户。

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All tools products are necessary for him, such as Alipay and WeChat why businesses are willing to accept payment, because payment is very convenient, and is due to user habits, if for some young users, if you do not have these two kinds of payment methods, it is possible because of this you will be lost out of this customer.
为什么接纳美团,是因为外卖火爆,美团解决了一些商家的客源和外送问题,卖出去以后,美团平台和商家进行抽成,各地不同,从18%到22%不等,很多商家抱怨抽取后成本太高,几乎利润所剩无几。
Why accept beauty group, because the takeaway hot, beauty group to solve the tourists and foreign merchants to send, sell later, the United States Mission platform and businesses were pumped into, the country is different, from 18% to 22%, many businesses complain after extraction cost is too high, almost no profit left a few.
小程序的应用场景就更充分了,可以充分的解决商家的获客入口和二次刺激用户购买的入口,可以在你的门店口放置易拉宝和台卡,印刷上小程序码。
Application applet more fully, can fully solve business customers for entrance and two to stimulate users to buy the entrance, can be placed Yilabao and Taiwan card in your store, small program code printing.
2.小程序怎么帮商家引流,具体怎么推广?
2. small procedures, how to help businesses drainage, specifically how to promote?
小程序从4月开始,逐渐放开更大的流量入口,今天重点讲解下三种推广方式,一种是附近的小程序,二种是公众号文章里直接插入小程序,三种是小程序模板推送功能。
A small program from the beginning of April, will gradually open up more traffic entrance, today focus on the promotion of three kinds, one is near the small program, two is the number of public articles in the direct insertion of small procedures, the three is a small program template push function.
附近的小程序
Small programs nearby
这个听到名称就知道什么意思了,基于您自己的实体店定位,5km以内,当有用户进行附近小程序检索的时候,就能看到您的实体店,如果恰好你又能给用户提供服务或者他所需要的产品,那么成交,显得是如此的顺利.
This is what I heard the name, within the store location, based on your own 5km, when the user when a small program near the search, you can see your store, if you can provide services to the user or he required products, so as to be so smooth.
对于实体店商家来讲,你花高昂的资金租赁旺铺,为的也就是借助CBD周边的人流量,小程序可以让你出现在那里附近,只需要一个瞬间。
For physical store merchants speaking, you spend high funds leasing shop, that is, with the help of people around CBD traffic, small programs can let you appear in the vicinity, only need an instant.
如果你的生意非常好,小程序提供你10个可设置的地理位置,你分别可以显示在10个不同的地点,相当于你的店铺多了10次曝光机会。
If your business is very good, the small program provides you with 10 settings that you can display in 10 different locations, which is equivalent to 10 exposure opportunities in your store.
公众号插入小程序和公众号文章插入小程序
The public number is inserted into small programs and the public number is inserted into small programs
很多内容创作者之前基本都是通过内容打赏来赚取利润的,现在优秀的创作者可以在内容里面直接插入相关的小程序,用户在看的过程中可以直接点击文中的小程序进行购买,而且小程序打开速度非常快,只要用户有购买的兴趣,那么体验度绝不是问题。
Before a lot of content creators through basic content of a reward is to make a profit, now a good artist can be inserted directly related to a small program in the content inside, the user can click on the small program to purchase in the process of looking, and a small program to open the speed is very fast, as long as the user has purchased the interest. It is not a question of experience.
本文由微信小程序为您提供,我们的网站是:http://www.lushangyun.cn/们将以全心全意的热情为您提供更优质的服务,欢迎您的访问!
This article is provided by WeChat small program, our website is: http://www.lushangyun.cn/ people will wholeheartedly provide you with better service, you are welcome to visit!

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