当前位置:首页-诺商动态

小程序将会改变中国未来的商业,你信吗?

来源:www.lushangyun.cn 时间:2017/09/11

小程序未来会如何发展?商家现在是否要布局小程序?这个问题的答案从来没有变过:你不做小程序,你的竞争对手一定会去做,到底要不要做,各位可以看完下面的文章思考一下。
How will the small program develop in the future? Do businesses now have to layout applets? The answer to this question has never changed: you don't do a small program, your competitors will do it, whether or not to do it, you can read the following article to think about.
1
One
小程序是未来商业竞争的主战场
Small programs are the main battleground for future business competition
长清网站建设http://www.lushangyun.cn/微信是目前最大的移动端流量入口,日活跃用户9.63亿,而百度的日活用户才刚刚过1亿。流量在哪里,企业客户自然会去到哪里,现在每天都会有成千上万家的企业推出自己的小程序,如同2000年之后所有的企业都有强烈的建站需求一样,你不做,但你的竞争对手一定会做,你就会被竞争对手赶超。
WeChat is currently the largest mobile terminal traffic portal, 963 million active users, while Baidu's live users have just passed 100 million. Where is the flow, enterprise customers will naturally go to where, now every day there are thousands of enterprises to launch their own small program, as in 2000 after all the enterprises have strong site needs, you do not, but your competitors will do, you will be catching up with competitors.
小程序搜索最开始是精准搜索,现在是模糊搜索,可以大概率的预见到未来一定会实现向淘宝或百度一样的意图搜索以及搜索广告(搜索广告目前已经有了)。基于微信庞大用户基数的搜索流量必然是有强大的想象空间的。而微信搜索结果中无论是现在、还是未来,小程序因为可以满足各种应用场景,一定是权重最高的应用。无论贵公司是经营哪方面的业务,小程序都注定成为你们的主战场,当然如果你较早经营小程序,必定会给你们提供强大的竞争优势。
A small program to search the most accurate search is started, it is fuzzy search, can foresee the high probability to the future will be like Taobao or Baidu's intention to search and search advertising (search advertising has been). Search traffic based on WeChat's huge user base is certainly powerful imagination. And WeChat search results, whether it is now or in the future, small programs, because they can meet a variety of application scenarios, must be the highest weight applications. No matter what kind of business your company is running, small programs are destined to be your main battleground. Of course, if you run a small program earlier, it will provide you with a strong competitive advantage.
2
Two
小程序是企业在互联网时代天然的应用
Small program is a natural application of enterprises in the Internet Era
网站是pc时代所有企业的必备,app无疑是移动互联网时代企业最自然的转型,然而由于app高昂的开发成本、复杂的访问路径,昂贵的推广费用,让大多数企业对app的应用避之不及,而小程序的诞生,以接近原生态app的体验、无需下载和关注,访问后永久记录,则将企业在移动互联网时代的应用平台推向千家万户。
The site is PC times of all enterprises must, app is undoubtedly the most natural transformation of enterprises in the mobile Internet era, but the app high development costs and complex access paths, promotion expenses expensive, so most companies can avoid the application of the app, and the birth of a small program, close to the original ecological app experience no need to download, and attention, after a visit to a permanent record, the enterprise application platform in the mobile Internet era to thousands of households.
有一个很形象的比喻:
There is a very vivid metaphor:
开发一个app好比是在一个荒芜人烟的的地方开一个店,要自己负责推广,我要从0开始把这个地方变得特别热闹,还需创建各种基础设施。而小程序相当于在商业街或者万达广场上开店,水电都是现成的,关键还是天然的客流。
To develop a app is like opening a shop in a deserted place where you are responsible for promotion. I want to make this place very exciting from 0, and you need to create various infrastructure. The small program is equivalent to set up shop in the commercial street or Wanda Plaza, water and electricity are ready, the key is natural passenger flow.
有人说,那我已经有了app或者网站了怎么办?
Some people say that I already have app or web site, what should I do?
答案很简单:当用户不在那里,那就放弃他,没必要固守阵地,当用户的行为和习惯发生变化的时候,企业也必须要转型和升级,你说我不转,那你就等着别人来超越你吧。
The answer is simple: when the user is not there, it is not necessary to give up his position, when the user's behavior and habits change, enterprises must transition and upgrading, you said I don't turn, then you wait for someone to go beyond you.
可以轻易获得用户数据
User data can be easily obtained
由于小程序的所有用户都来自于微信,一旦用户访问小程序,就会有一个清晰的用户画像,有利于深度分析用户群体,很明显无论是pc时代的网站还是移动互联网时代的app,都有高昂的用户注册成本,要想深度分析用户数据就更是难上加难了,而微信小程序则提供一步到位的强大的数据分析,帮助你分析用户,发现用户,最终营销客户。
Because all users of small programs from WeChat, once a user has access to a small program, there is a clear picture of the user will be conducive to the in-depth analysis of user groups, it is clear both the era of the PC website or app mobile Internet era, all registered users of high cost, in order to more in-depth analysis of user data it is difficult, but WeChat small program provides a step in the analysis of powerful data analysis to help you find the user, the user, the final customer marketing.
附近的小程序是未来o2o第一平台
The small program nearby is the first platform for future o2o
除了小程序的重要历史地位之外,我们大多数用户打开附近的小程序都会看到周黑鸭的小程序,家政的小程序、星巴克的小程序、农行的小程序、麦当劳的小程序,可以说附近的小程序在未来会像美团+58一样,几乎囊括所有的本地生活服务商,由于美团和58的低频应用,用的时候下载,不用的时候就删掉,微信附近的小程序拥有即用即走的巨大优势,加上微信无人企及的流量优势,附近的小程序会成长为未来o2o的第一平台。
Besides the important position in the history of small programs, we most users open a nearby small program will see weeks black duck small program, domestic small program, Starbucks small procedures, the bank's small program, McDonald's of small procedures, can be said to a nearby small program in the future will be like the U.S. group +58, almost all the local life service providers, as the United States Mission and 58 low frequency application, use the time to download, not when you delete WeChat near a small program that has a huge advantage to go, plus WeChat unmatched traffic advantage, near the small program will become the first platform for future o2o.
微信搜索将超越百度成为搜索流量最大的平台
WeChat search will overtake Baidu as the largest platform for search traffic
微信日活是百度日活的9倍,用户在微信中花费的时间更是百度的几十倍甚至上百倍,微信孕育了大众理财平台理财通、孕育了朋友圈、孕育了微信支付、孕育了公众号,微信之所以大力推广小程序,除了小程序具有巨大的覆盖b端用户的价值之外,基于小程序,微信将具有挑战百度第一搜索入口的重要基础。
WeChat live 9 times Baidu live in WeChat, users spend more time is Baidu several times or even a hundred times, WeChat gave birth to the public financial management platform CAITONG, gave birth to the circle of friends, gave birth to the WeChat payment, gave birth to the public, WeChat was vigorously promote small procedures, in addition to a small program with the huge coverage of B end user value, based on a small program, WeChat will challenge Baidu search entrance of the first important foundation.
其逻辑如下:百度之所以是商业流量的分发中心是因为在传统pc互联网时代,所有的企业都会建站,所有的信息都是基于网站,而访问网站的最优质路径就是搜索,于是百度胜出;而在微信上目前似乎还难以做到这一点,但是小程序的推出,让所有企业具有了在移动互联网时代低成本建站并且被搜索流量获取的访问路径,因此微信意不在小程序,而在搜索,小程序是微信霸业的重要一局。
The logic is as follows: the reason why Baidu is the distribution center of commercial traffic is because in the era of the traditional PC Internet, all the enterprises will build, all information is based on the website, best path to access the site is Baidu search, so to win; and in WeChat now seems difficult to do this, but a small program launch, so that all enterprises with low cost in the mobile Internet era website and search access paths to obtain traffic, so WeChat is not a small program, and in the search, WeChat small program is an important authority.
3
Three
微信小程序的41个庞大流量入口
WeChat small program 41 huge traffic portal
附近的小程序列表、附近的小程序列表广告、公众号相关小程序列表、公众号自定义菜单、公众号模板消息、公众号文章、公众号文章广告、发现栏小程序入口、小程序模板消息、前往体验版的入口页、安卓系统的桌面图标、小程序 profile页、体验版小程序绑定邀请页、扫描二维码、扫描一维码、扫描小程序码、
Near the small program list, near the small program list of advertising, public number related small program list, the public number, number of public custom menu template messages, number of public articles, public number article advertising, found the small bar entrance, a small program program template messages, to experience the version of the entrance page, Android systems, small desktop icons profile page, experience version of small procedures, binding invite page scan two-dimensional code scanning, one-dimensional codes, scanning small program code,

长清网站建设哪家好