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小程序为何在餐饮业受欢迎的程度高呢?

来源:www.lushangyun.cn 时间:2017/09/18

小程序为何在餐饮业受欢迎的程度高呢?
Why are small programs popular in the restaurant industry?
随着微信小程序不断发展,各行各业都在运用小程序,从而使销量大大提高,获得利润更高,成本大大减少,最值得注意的餐饮行业对小程序的使用更是势如破竹的快速增长中。在一线二线城市似乎线下的餐饮行业都将小程序看成了自己实现盈利翻倍的一个契机,因此餐饮小程序上线的速度非常快。
With the continuous development of WeChat small program, all walks of life in the use of small procedures, so that the sales volume is greatly improved, to achieve higher profits, the cost is greatly reduced, the use of the most noteworthy catering industry of small program is more rapid growth in shirupozhu. In the first tier second tier cities, it seems that the next line of food and beverage industry will be a small program as an opportunity to achieve their own profits doubled, so the small food program on-line speed is very fast.
长清微信开发http://www.lushangyun.cn/餐饮业应用微信小程序,不仅仅是助力餐饮行业的发展,而且能够使用户更便捷的享受服务。而微信小程序为何那么受餐饮业欢迎呢?
WeChat small restaurant applications, not just to help the development of the catering industry, but also to enable users to more convenient services. And why is WeChat small program so popular with the restaurant industry?
一、开发成本低,独立运转,互相兼容。对微信小程序拥有者来说,开发小程序的成本低,一般餐饮用户都能承受,并且小程序可以实现之前只能在原生态APP才可以实现的效果和功能。无需安装,不占内存。深受消费者喜爱。

First, the development of low cost, independent operation, compatible with each other. For WeChat small program owners, the development of small programs cost is low, the average meal users can afford, and small programs can be achieved before the original APP can only achieve the effect and function. No installation, no memory. Popular with consumers.

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二、连接线上和线下,打造营销连环。附近微信小程序功能让商家拥有自然访问量,用户可以自助获商家信息。比如商家在门口放上一个餐厅小程序入口的二维码,方便用户掏出手机扫一下二维码,马上就可以知道店里特色以及基本的信息;还可以直接点菜付款。到店顾客扫码桌台卡贴示列的二维码,实现自主点餐。实现线上外卖浏览,线下体验服务,提升流量转换,不用再为其他平台高额的入场费头疼。
Two, connect online and offline, build marketing chain. Nearby WeChat small program features allow businesses to have natural access, users can help themselves get business information. For example, businesses put on a small restaurant entrance program at the gate of the two-dimensional code, users took out a mobile phone to sweep the two-dimensional code, we can immediately know the store features and basic information; can also direct payment order. The two-dimensional code scan code table to store the customer card shown, realize self ordering. Online takeaway browsing, offline experience services, enhance traffic conversion, no longer high entrance fees for other platforms headache.
三、构建互动社区,增强品牌黏性。作为餐饮行业,不论是口味,还是到店用餐体验度,都是商家密切关注的。微信小程序设置发起不同的热门活动、话题讨论,用户在里面进行自由的交流沟通。可以帮助商家深入了解用户的胃口,改善运营方式,精准营销,提高用户体验,从而抓住用户的心,深度经营客户,增加粘性。
Three, build interactive communities and enhance brand stickiness. As a food and beverage industry, whether it is taste, or to the restaurant dining experience, are closely watched businesses. WeChat small program set up different hot activities, topics discussion, users in the free communication. Can help businesses in-depth understanding of the user's appetite, improve the mode of operation, precision marketing, improve user experience, thereby seize the user's heart, depth customer management, increase stickiness.
微信小程序的出现,让线下的商家看到了巨大的盈利空间,通过小程序的入口,能够帮助商家更好的去对接线上的市场,而且附近的小程序还打破了地理位置的限制,与公众号的关联则加强了内容营销在餐饮行业的应用。当然,餐饮微信小程序的优势还有很多,在此就不一一为大家解释了,以后的文章再说,现在最为主要的就是,你上线自己的小程序了吗?面对着小程序撬动的千亿移动端市场红利,你还在徘徊吗?
WeChat small program, so that the line of business to see huge profit space, through the entrance of small procedures, can help businesses to better docking online market, but also in the vicinity of the small program also broke the geographical restrictions, associated with the public, is to strengthen the application of content marketing in catering industry. Of course, food, WeChat, small program advantages are many, in this is not one for everyone to explain, and later articles say, and now the most important thing is, you on the line of their own small program? Face the small program leveraging hundreds of billions of mobile terminal market bonus, you still hovering?

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