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互联网+建站,从长清精彩的网站建设开始!

来源:www.lushangyun.cn 时间:2017/09/25

在全球信息科技的助推下,传统的行业将迎来新的挑战和创新机遇,“互联网+”模式成为推动企业创新发展的强劲牵引。互联网+,不仅仅是把自己的产品和服务放在网上,更重要的是要建立一个鲜明、丰富、精彩的网络平台,彰显出企业文化、业务范围和便捷的服务渠道,并以之为原点,形成辐射性链接,立足企业线下基础,整合各方资源形成合力,让产品和服务的空间沿着网络无限度延伸,创造出更多业绩与奇迹。
In the boost of global information technology, the traditional industry will usher in new challenges and opportunities for innovation, "Internet plus" model has become promote innovation and development of strong traction. Internet plus, not only to their products and services on the Internet, more important is to build a bright and colorful and wonderful network platform, highlighting the corporate culture, business scope and convenient service channels, and to the origin, formation of radiation link, based on business line basis, the integration of all resources and concerted efforts to make the products and services of the space extends along the network unlimited, performance and create more miracles.
长清网站建设http://www.lushangyun.cn/“互联网+”发展模式已经涵盖了工业、金融、零售、医疗、教育、物流等各个行业,并呈现出蓬勃发展之势,不借助“互联网+”,没有得力的网络推广平台,将会极大地阻碍企业的发展壮大和领域拓展。“互联网+”可以理解成“互联网+各个传统行业”,但这并不是简单的两者相加,而是利用信息通信技术以及互联网平台,让互联网与传统行业进行深度融合,创造新的发展生态。现阶段的“互联网+”模式主要有两种:
"Internet plus" model of development has been covering industrial, financial, retail, healthcare, education, logistics and other industries, and showing a booming trend, without the aid of "Internet plus", no network platform for the promotion of effective, will greatly hinder the development and expansion of enterprises. "Internet plus" can be understood as "Internet plus various traditional industries", but this is not a simple combination, but the use of information and communication technology and the Internet platform, so that the Internet and traditional industries depth of integration, to create a new ecological development. There are two main stage of the "Internet plus" mode:
一、是“自己的网站+自己的店”,比较著名的有苏宁,苏宁利用自己的线下门店,以及线上平台,实现了全产品全渠道的线上线下同价,帮助苏宁打破了实体零售在转型发展中与自身电商渠道左右互搏的现状。O2O模式下的苏宁实体店不再是只有销售功能的门店,而是一个集展示、体验、物流、售后服务、休闲社交、市场推广为一体的新型门店,店内将开通免费WIFI、实行全产品的电子价签、布设多媒体的电子货架,利用互联网、物联网技术收集分析各种消费行为,推进实体零售进入大数据时代。
One is, "their own website + shop", are well-known, Suning, Suning use their offline stores, and online platform, to achieve full line of products of all channels under the same price, help Suning to break the status quo in the transformation and development of the retail entity with its own electricity supplier channels about each stroke the. Under O2O mode, Suning store is no longer the only store sales function, but a set of display, experience, logistics, customer service service, social recreation, marketing as one of the new stores, the shop will open free WIFI, the implementation of electronic tag electronic shelf arrangement, all products of multimedia, the use of the Internet the Internet of things, we collected all kinds of consumer behavior, promote the retail entity to enter the era of big data.

二、是“自己的网站+他人的店”,比如阿里巴巴与京东,京东与15余座城市的上万家便利店合作,布局京东小店O2O,京东提供数据支持,便利店作为其末端实现落地;京东与獐子岛集团拓展生鲜020,为獐子岛开放端口,獐子岛提供高效的生鲜供应链体系。另外,京东还与服装、鞋帽、箱包、家居家装等品牌专卖连锁店达成优势整合,借此扩充产品线、渠道全面下沉,各连锁门店借助京东精准营销更终实现“零库存”。

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Two, "my own website + others shop", such as Alibaba and Jingdong, Jingdong with more than 15 city tens of thousands of convenience stores, O2O store layout of Jingdong, Jingdong to provide data support, as a convenience store at the end of its landing; Jingdong and Zhangzidao group to expand to 020 fresh, Zhangzi Island open ports Zhangzi Island provides an efficient system of fresh food supply chain. In addition, the Jingdong has also reached the advantages of integration and clothing, shoes and hats, bags, decoration and other brand Home Furnishing chain stores, to expand the product line, full sink channels, stores by Jingdong of precision marketing and ultimately achieve zero inventory".
由上述案例可知,企业可按照自身线下基础选择不同的网络平台类型:线下实体基础雄厚的企业可以选择苏宁模式,构建自己的门户网站和手机APP,充分利用各类网络资源,形成线下线上的关联互动,争夺更广阔的竞争空间;线下实体规模中等的企业可以搭建企业APP,形成线上企业文化品牌,畅通为客户服务的各种途径,提高服务的效率和质量,探索新的业务模式,吸引并形成稳定成长型客户群。
The case shows that the enterprise can according to its own line of basic network platform: select the type of different business entities base line can choose Suning mode, to build their own website and mobile phone APP, making full use of cyber source, form interactive online and offline, compete in a broader space for business entities; the scale of the secondary line can build enterprise APP, the formation of online corporate culture brand, all the way open for customer service, improve the efficiency and quality of service, and explore new business models, and the formation of stable growth to attract customers.
由于依靠网站发布信息容易跌入大量的信息流,缺乏鲜明性和竞争力,许多企业选择构建网站、手机APP或者微信公众平台。企业在构建网站中,也会受品牌定位、技术支撑和安全管理等方面的限制,难以达到预期目的和效果。常见的问题大致有以下几点:
Due to relying on the website to release information, easy to fall into a large number of information flow, lack of clarity and competitiveness, many companies choose to build websites, mobile phones, APP or WeChat public platform. Enterprises in the construction of the site will be subject to brand positioning, technical support and security management restrictions, it is difficult to achieve the desired purpose and effect. The following are some of the common problems:
一、长清微信开发网站策划不明确。由于缺乏专业团队的参与,公司在网站策划上更侧重公司业务推广,在公司网上文化品牌构建、业务渠道构建和网站特色化等方面缺乏经验和方法,造成网站个性不鲜明、内容不充实、形象不专业。
First, the site planning is not clear. Due to the lack of professional team participation, in site planning on more emphasis on business promotion, lack of experience and methods of construction, in the company's online culture brand business channel construction and site characteristics, personality is not clear, cause the website content is not full, not professional image.
二、网站美工不过关。网站美工要与企业文化相契合,与企业业务相匹配,没有专业团队的参与,企业在网站构建上容易落入俗套,过于追求炫目、鲜明和特色,而忽视了内涵和品位,进而损害企业品牌文化,造成企业产品或服务虚华不实的错觉,偏离公司构建网站的初衷和目标。
Two, website art is not pass. Web design to fit with the corporate culture, business matching, no professional team participation, enterprise website construction on easy to fall into the stereotypes, the pursuit of dazzling, vivid and characteristic, while ignoring the connotation and taste, and the damage caused by the enterprise brand culture, product or service flaunty false illusion of deviation company to build the original intention and the target site.
三、网站管理不科学。网站管理具体体现在服务器托管、网络技术支撑和内容维护等方面。好的服务器托管平台,可以保证信息流的通畅和运行平台的稳定;过硬的技术支撑可以及时为网站提供更新升级服务,修补运行中出现的漏洞和缺憾,并为网站运转提供良好的安全环境;内容维护方面主要由公司委派专人负责,专业化的网络团队则可为其在技术上提供支持和咨询。
Three, website management unscientific. Website management is embodied in server hosting, network technology support and content maintenance. The server hosting platform, can ensure the smooth flow of information and platform stability; strong technical support for the site to provide timely update service, loopholes and shortcomings appearing in the operation of repair, and provide a good security environment for the website operation; content maintenance staff assigned by the company, professional the network team can be in providing technical support and consulting.

长清网站建设哪家好