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“闪电算法”是百度移动友好标准的重要组成部分

来源:www.lushangyun.cn 时间:2017/10/23

2017年10月初,“闪电算法”上线,这个算法一经推出,立刻引起了许多站长的关注度,所以要想让网站不被算法所累及,这就要求站的质量和整体布局都要提高。移动搜索页面首屏加载时间将影响搜索排名。移动网页首屏在2秒之内完成打开的,在移动搜索下将获得提升页面评价优待,获得流量倾斜,同时,在移动搜索页面首屏加载非常慢(3秒及以上)的网页将会被打压。

At the beginning of October 2017, "lightning" algorithm on-line, this algorithm once launched, immediately aroused the attention of many owners, so to make your site will not be affected by this algorithm, requires the station to improve the quality and overall layout. Mobile search page first screen loading time will affect search ranking. Mobile web page first screen in 2 seconds to complete the open, in the mobile search page will improve evaluation of preferential treatment, get traffic tilt, at the same time, in the mobile search page first screen loading is very slow (3 and above) "will be suppressed.

闪电算法首次明确,移动网页首屏在2秒之内完成打开的,在移动搜索下将获得提升页面评价优待,得到更多展现机会;同时,在移动搜索页面首屏加载非常慢(3秒及以上)的网页将会被打压。首屏加载完毕在2~3秒之内的页面,页面评价不升不降。

Lightning algorithm first clear, mobile web page first screen in 2 seconds to complete the open, in the mobile search will improve the page evaluation of preferential treatment, get more chance to show; at the same time, in the mobile search page first screen loading is very slow (3 and above) "will be suppressed. The first screen load is finished within 2~3 seconds, the page evaluation does not rise or fall.

百度用户体验部研究表明,用户期望且能够接受的页面加载时间在3秒以内。若页面的加载时间过慢,用户就会失去耐心而选择离开,这对用户和站长来说都是一大损失。“闪电算法”不仅体现了百度移动搜索对于页面加载速度更加重视的决心,也体现了百度移动搜索希望站长能够站在和用户共赢的角度对网站进行优化的期待。

Baidu user experience department research shows that the user expects and can accept the page loading time within 3 seconds. If the page load time is too slow, the user will lose patience and choose to leave, which is a big loss for users and webmasters. "Lightning" algorithm not only reflects the Baidu mobile search for the page loading speed and pay more attention to the determination, but also reflects the Baidu mobile search to optimize the webmaster can look forward to the website and users in the win-win perspective.

1、使用通用加速方案(如MIP、AMP)对网页进行综合加速。比如,使用MIP可以将网页的加载速度提高30% ~ 80%,对部分试验站点的加速可以提高至85%,实现网页的瞬时到达。

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1, using the general acceleration program (such as MIP, AMP) to accelerate the web page. For example, the use of MIP can increase the loading speed of the web page 30% ~ 80%, the acceleration of some test sites can be increased to 85%, the realization of the page's instantaneous arrival.

2、“闪电算法”主要针对的是首屏的加载时间,因此建议将网络带宽留给首屏请求,以满足在不同网络情况下的加载速度和用户体验。

2, lightning algorithm is mainly aimed at the loading time of the first screen, so it is recommended to leave the network bandwidth to the first screen request, in order to meet the loading speed and user experience in different network situations.

3、“闪电算法”是百度移动友好标准的重要组成部分,页面浏览体验、资源或功能的易用性、页面是否符合移动端适配等,都影响移动用户体验的满意度。因此也在此提醒站长,建设网站的时候站在与用户共赢的角度,优化移动端的用户体验。

3, "lightning algorithm" is Baidu mobile friendly standard is an important part of the page, browsing experience, resources or function of the ease of use, the page meets the mobile terminal adapter, can affect the mobile user experience satisfaction. Therefore, also remind the webmaster, the construction site, standing in a win-win perspective with the user, optimize the user experience of the mobile terminal.

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