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小程序的问世改变了大众的购物方式

来源:www.lushangyun.cn 时间:2017/10/26

小程序的面世,也正带来各种改变。对于电商行业来说,它不仅大大降低了电商创业的门槛,也给传统电商提供了新的流量池。长清微信开发为什么必须做小程序?电商行业该如何玩转小程序呢?

The advent of small programs is bringing about changes. For the electricity supplier industry, it not only greatly reduces the threshold of electricity supplier entrepreneurship, but also to the traditional electricity supplier provides a new flow pool. Why must the electricity supplier do a small program? How to play small programs in the electricity supplier industry?

在日新月异的互联网时代,各类新兴事物、各种先进技术都在潜移默化中影响甚至改变着我们每一个人。十四年淘宝,改变了大众的购物方式,推进电子商务发展并向新零售的未来转变。

In the ever-changing Internet era, all kinds of emerging things and various advanced technologies are affecting and even changing each of us imperceptibly. Fourteen years, Taobao changed the way people shopping, promote e-commerce development and change to the future of the new retail.

六年微信,重新定义了人们的社交模式,“活在朋友圈里”和“点赞之交”仍在继续;近年来扫码支付的兴起,极大推动了人们支付习惯的改变;自媒体的火速崛起,占据了碎片化时代下人们获取信息的渠道和方式。

Six years of WeChat, redefined the people's social model, "live in the circle of friends" and "like the turn point continues to rise; sweep yards payment in recent years, has greatly promoted our payment habits change; from the media rushed to the rise, occupy a fragmented era of people by the channels and ways access to information.

1、小程序优于公众号

1. Small programs are better than public numbers

小程序还未面世前,微信搜索结果首先展现公众号。但如今微信公众平台力推小程序,所以目前的搜索结果排位是:小程序>公众号>朋友圈>文章

Before the small program has been published, WeChat search results first show the public number. But now WeChat public platform force small program, so the current search results are ranked: small program > public number > friends circle > Article

另外,小程序可添加自定义关键词,且最多可设置10个,支持每月修改3次。如此一来,小程序极有可能通过这些关键词被用户搜索到。比如:搜索“鞋子”,也能出来跟鞋子相关的小程序,但小程序名称不一定带有“鞋子”的字眼:

In addition, the small program can add custom keywords, and can set up 10, support 3 times a month to modify. In this way, small programs are very likely to be searched by these keywords. For example: search shoes, but also out of shoes related applet, but the name of the small program does not necessarily have the word "shoes", as shown in the following picture:

2、小程序优于微商城

2, small program is better than micro mall

无论是做公众号还是小程序,电商的首要目的都是做营销转化。在还没有小程序时,大部分做公众号的电商,要么自己开发要么接入第三方的微商城。

Whether to do public number or small program, the primary purpose of the electricity supplier is to do marketing transformation. In the absence of small programs, most of the public number of electricity providers, or their own development or access to the third party micro mall.

小程序电商版自然也需要开发,但小程序是商家自己的程序,直接嵌入在微信公众平台。除了微信官方和后台,基本没有别的渠道可以获取数据,因此更能保证数据上的安全性。而且,小程序支持线下扫码、微信搜索、钱包、卡券、社交分享等进入,入口明显多于微商城。所以,综合考量,对电商而言,小程序优于微商城。

Small program Business Edition naturally need to develop, but the small program is the merchant's own program, directly embedded in the WeChat public platform. In addition to WeChat official and background, there is no other channel to obtain data, so it can ensure the security of the data. Moreover, small programs support offline scan code, WeChat search, wallet, card coupons, social sharing and so on, the entrance is significantly more than the micro mall. Therefore, comprehensive consideration, for the electricity supplier, small program is better than micro mall.

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This paper by Changqing WeChat development friendship devotion. More related knowledge: Please click http://www.lushangyun.cn we will use the most advanced technology. The most sincere attitude, to provide you with the most comprehensive service. More related knowledge and we will continue to offer. Please look forward to.

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