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小程序实现了让商户几乎零门槛进驻小程序开店

来源:www.lushangyun.cn 时间:2017/11/06

小程序已经为商户们准备提供了许多极为便利的「基础设施」。如今,微信将更多的能力开放给优秀的小程序第三方平台,可以让商户几乎零门槛进驻小程序开店。利用第三方服务商的小程序,还可极大地降低商户的运营成本。

Small programs have provided many convenient infrastructure for merchants. Now, WeChat will be more ability to open to excellent small program third party platform, can let merchants almost zero threshold in small program shop. Using the small program of the third party service provider can also greatly reduce the operating cost of the merchant.

小程序提供的社交立减金作为一种现金券,与微信支付的随机立减类似。当用户在小程序完成支付后,系统会自动生成小程序立减金,领取后,用户下次再用小程序进行支付时便可享受优惠,同时还可以分享给好友领取。

Small programs offer social grants as a cash coupon, which is similar to WeChat's random payments. When the user completes the payment in the small program, the system will automatically generate small program to reduce the amount of money, after receiving, the user next time with small programs to pay, you can enjoy the discount, but also can share to friends to receive.

社交立减金充分地利用了微信庞大的社交流量来反哺小程序电商。对于目前入口较深的小程序,社交立减金也能让更多用户不会「用完即走」,能够有效提高用户留存和复购率。

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Social networking grants make full use of WeChat's huge social mobility to back up small program providers. For the current small entry process, the social fund can also make more users not "run out", which can effectively improve the retention and re purchase rate of users.

利用微信的海量用户,小程序带给电商的还有更多高效低成本的引流模式,可以让商户低成本俘获匹配的消费者。一次刷屏现象级营销活动,不仅可以吸引用户在活动期间浏览商品并转化为交易,这些用户还沉淀到小程序的通讯录中,活动所获得的 UV 可以被反复利用。

The use of WeChat's massive users, small programs to the electricity supplier, there are more efficient and low-cost drainage mode, allowing businesses to capture low-cost matching consumers. A scraper phenomenon of marketing activities, not only can attract users during the event and browse the goods into transactions, these users also precipitate into the small program mail list, the UV activity can be used repeatedly.

同时,小程序可以帮助商家引流、推广,通过附近的小程序和公众号文章里直接插入小程序都是可以推广企业产品的,附近的小程序可以让五公里之内的用户都可以看到你的企业信息,并且小程序提供你10个可设置的地理位置,你分别可以显示在10个不同的地点,相当于你的店铺多了10次曝光机会。

At the same time, a small program can help businesses drainage, promotion, direct insertion through the nearby procedures and the small number of public articles in the small program can promote the enterprise products, near the small program allows 5 km users can see your business information, and provide a small program you can set the geography 10 you can display the location, respectively in 10 different locations, the equivalent of your shop more 10 exposure.

小程序为电商赋能当然不止这些,不仅能让商家能从小程序中获得更多实用的功能、更大的流量入口、更低的开店成本,这些都是实实在在看得见的红利。

A small program for the electricity supplier enablement course more than these, shop costs will not only allow businesses to gain more practical function, more traffic entrance, lower early in the program, these are tangible dividends.

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