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小程序+公众号的营销模式已经来袭!

来源:www.lushangyun.cn 时间:2017/11/27

在移动互联网时代,小程序展现出的是自己强大的营销功能,而小程序所带来的盈利,也不断的产生。随着用户习惯的改变,移动互联网越来越受到用户的喜爱,移动互联网+也正在受到各个行业的关注,尤其是自媒体行业的兴起。

In the mobile Internet era, small programs show their powerful marketing function, and the profits brought by small programs also continue to emerge. With the change in user habits, more and more mobile Internet users, mobile Internet plus is also subject to all the attention of the industry, especially since the rise of the media industry.

移动端的营销也掀起了一阵狂潮,现在小程序+公众号的营销模式已经兴起,而这也是企业迫切关注小程序的原因,当然,随着小程序引流能力的增加,这种方式也逐渐的成为了企业盈利的一个重要方式。

The mobile terminal marketing also set off a frenzy now small program + public number marketing model has emerged, and this is also the enterprise urgent attention, the program of course, with the increase of drainage capacity of small procedures, this way has gradually become an important way of enterprise profit.

小程序其实是服务的载体,为了能承载更复杂的业务流程,达到与APP一样的试用体验与效果,官方发布了近千项的接口,尽最大可能把商户的业务形式与流程放到小程序内。增加小程序流量和优化用户体验:

Small program is actually the carrier of service, in order to be able to carry more complex business processes, to achieve the same trial experience and effect with APP, the official released nearly a thousand interfaces, as far as possible the merchant business forms and processes into small programs. Increase small program flow and optimize user experience:

1、优化现有入口:虽然目前有40多个入口,但是这些入口的潜力还没有被发掘出来,比如历史列表还是简单的用户记录的展示,后期会做更多的优化来让用户得到更好的体验。

1, optimize the existing entrance: Although there are more than 40 entrances, but the potential of these entrances have not been excavated, such as history list or simple user records display, later will do more optimization to let users get better experience.

2、融合内容与服务:让公众号的粉丝转化为小程序的粉丝

2, integration of content and services: let the public number fans into small program fans

提高效率:

Increase of efficiency:

3、挖掘微信内部社交潜力:让群与小程序能更好的融合,方便小程序在群内的传播。

3, mining WeChat internal social potential: let the group and small program can better integration, facilitate the spread of small programs in the group.

4、减少加载时间:提供分包加载的能力,当用户在使用小程序的某个页面的时候在下载相应的包。

4, reduce the load time: to provide the ability to subcontract loading, when the user in the use of small programs on a page when downloading the appropriate package.

5、增强功能特性:通过技术架构的升级,让小程序达到APP一样的功能体验。

5, enhance the functional characteristics: through the upgrading of the technical architecture, so that small programs to achieve the same function experience APP.

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