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深度解析用户兴趣是小程序转战市场的前提

来源:www.lushangyun.cn 时间:2017/12/28

随着小程序的推出与更多应用场景的拓展,转战小程序市场显得格外重要,对于微信所拥有的巨量用户,深度解析用户兴趣,挖掘用户习惯,才能做到基于此的精准营销——如精准销售的定制化商品、知识收费的培训,就现阶段而言这些领域的潜力还远远没有被挖掘出来,基于此的精准销售和增值服务才是移动互联网商业价值最值得憧憬的未来。

With the launch of more development and application scenarios of small procedures, to small program is particularly important for the market, WeChat has the massive users, in-depth analysis of user interest mining, user habits, in order to achieve the accurate marketing - sales of customized products, such as precise knowledge training fees based on the present stage of these areas the potential is far from being excavated, the accurate sales and value-added services based on mobile Internet business value is the most worth looking forward to the future.

与移动互联网市场上的其他产品进行对比,微信的存在无疑满足了人们一项持续性的需求,所以它变成了一个超级APP,用户群体庞大、系统稳定、人际交往、打发时间、信息和生活必备是一款超级APP的核心。 据统计,微信现今注册用户已达9.8亿,可以说在中国微信就是移动互联网,移动互联网就是微信,一点也不夸张。

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Compared with other products in the mobile Internet market, WeChat will satisfy a persistent demand, so it becomes a super APP, huge user group, system stability, interpersonal communication, pass the time, information and life essential is a super APP core. According to statistics, WeChat has registered 980 million users nowadays. It can be said that in China, WeChat is the mobile Internet, and mobile Internet is WeChat, which is no exaggeration.

微信上线小程序后,微信再次抓住公众视野,小程序的出现,也进一步的改变了互联网内容生态。对于企业服务商来说,基于这个社交平台的公众号和小程序,最大的价值,就是基于用户习惯聚集的个性化圈子人群。

After WeChat's online small program, WeChat has caught the public view again, and the emergence of small programs has further changed the content ecology of the Internet. For business service providers, the most valuable value of public numbers and small programs based on this social platform is based on users' customary aggregation of personalized circles.

小程序初期被诟病最多的便是线上入口太少、用户难以接触。从 3 月 27 日的公众号菜单栏可打开小程序开始,小程序不断开放着线上入口。

The most criticised in the early stages of the small program is that the online entrance is too small and the user is difficult to contact. Starting from the public number menu bar in March 27th, small programs are open to the online entrance.

二维码长按识别让朋友圈成为了小程序的入口,再比如公众号文章可添加小程序、移动 App 可分享小程序页、模板信息可跳转小程序、公众号图片文字可跳转至小程序 ……目前笔者能想到的微信还没有覆盖的入口或许就差在朋友圈直接打开小程序了。

The recognition of two-dimensional code length makes the circle of friends become the entry of small programs. For example, the public number can add small programs, mobile App can share small program pages, template information can jump small programs, public numbers, pictures and text can be jumbo to small programs. The intranet that I can think of at the moment that the WeChat has not yet been covered is probably just as bad as opening a small program in a circle of friends.

为了让更多缺乏技术基础的开发者们创建优质的小程序,微信在 4 月及时推出了小程序可授权第三方平台托管的功能,第三方平台可帮助小程序进行代码开发与账号管理。

In order to create more high-quality small programs for more and less skilled developers, WeChat launched a small program in April to grant the function of third party platform hosting, and the third party platform can help small programs to code development and account management.

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This article is provided by Changqing WeChat development. Our website is: http://www.lushangyun.cn, we will provide you with better service with wholehearted enthusiasm, welcome your visit.

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