企业网站的核心关键词排名情况以及长尾关键词排名数量在某种程度上影响着企业的网络销售额,也成了考量SEO部门工作成果的标准。几乎所有从事SEO工作的人都了解长尾关键词的重要性,但是能够整体做好长尾关键词排名的人却不多,小编认为除了受企业网站的特点影响外,了解以下长尾词优化技巧和方法或许可以使大家在长尾词优化方面能够得到帮助。
To some extent, the ranking of the core keywords and the number of long tail keywords in the enterprise website affect the network sales of the enterprise, and become the standard to consider the work results of the SEO department. Almost all people engaged in SEO work understand the importance of long-tail keywords, but few people can do a good job in ranking long-tail keywords as a whole. The editor believes that in addition to the characteristics of corporate websites, understanding the following long-tail optimization techniques and methods may help you in the optimization of long-tail keywords.
1.选择关键词
1. Choose keywords
开始做网站的时候就要考虑好关键词,在选择关键词之前要适当的分析关键词在搜索引擎中的竞争强度和指数,在分析关键词数据时小编认为参考数据是必须的,但也不要完全依赖于数据。有些长尾词没有指数,竞争度也不是很大,但是转化率却很高,从一些网站的流量统计系统的数据上可以看到,用户搜索的一些词,完全看不出有什么指数,但用户却实实在在的搜索了。还有一种情况就是指数很高、搜索量也很大,但并不代表用户需求的就是这些内容,例如搜索“SEO”这个词的人,可能大部分都是业内人士或打算从事SEO工作的人,真正有SEO服务需求的用户可能会搜索“关键词排名推广”、“网站优化公司”、“怎么提升网站排名”等词。
When starting a website, we should consider the key words. Before choosing the key words, we should properly analyze the competitive strength and index of the keywords in the search engine. When analyzing the keyword data, the editor thinks that the reference data is necessary, but also not totally dependent on the data. Some long-tailed words have no index, and the competitiveness is not very high, but the conversion rate is very high. From the data of traffic statistics system of some websites, we can see that some words searched by users can not see any index at all, but users actually search. Another situation is that the index is very high and the search volume is very large, but it does not represent the needs of users is these content, such as the search for the word "SEO", most of the people who are likely to be in the industry or intend to engage in the work of SEO. Users who really need SEO services may search for "keyword ranking promotion", "website optimization company", "how to improve the ranking of the website". And other words.
Increasing the internal links of websites is a way to increase the density of keywords, but it should be noted that in the same page, try not to link two different words to the same page, which will only mislead spiders to grab, such as "website hosting", "website ranking optimization" links to the same page, different keywords anchor links, spiders will not determine where in the end. Number one is the key word. In order to optimize keywords, the internal chain is indispensable, but the wrong form of the internal chain is also undesirable.