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作为企业,长尾关键词该如何进行优化才能获得好的效果?

来源:www.lushangyun.cn 时间:2019/01/08

企业网站的核心关键词排名情况以及长尾关键词排名数量在某种程度上影响着企业的网络销售额,也成了考量SEO部门工作成果的标准。几乎所有从事SEO工作的人都了解长尾关键词的重要性,但是能够整体做好长尾关键词排名的人却不多,小编认为除了受企业网站的特点影响外,了解以下长尾词优化技巧和方法或许可以使大家在长尾词优化方面能够得到帮助。
To some extent, the ranking of the core keywords and the number of long tail keywords in the enterprise website affect the network sales of the enterprise, and become the standard to consider the work results of the SEO department. Almost all people engaged in SEO work understand the importance of long-tail keywords, but few people can do a good job in ranking long-tail keywords as a whole. The editor believes that in addition to the characteristics of corporate websites, understanding the following long-tail optimization techniques and methods may help you in the optimization of long-tail keywords.
1.选择关键词
1. Choose keywords
开始做网站的时候就要考虑好关键词,在选择关键词之前要适当的分析关键词在搜索引擎中的竞争强度和指数,在分析关键词数据时小编认为参考数据是必须的,但也不要完全依赖于数据。有些长尾词没有指数,竞争度也不是很大,但是转化率却很高,从一些网站的流量统计系统的数据上可以看到,用户搜索的一些词,完全看不出有什么指数,但用户却实实在在的搜索了。还有一种情况就是指数很高、搜索量也很大,但并不代表用户需求的就是这些内容,例如搜索“SEO”这个词的人,可能大部分都是业内人士或打算从事SEO工作的人,真正有SEO服务需求的用户可能会搜索“关键词排名推广”、“网站优化公司”、“怎么提升网站排名”等词。

When starting a website, we should consider the key words. Before choosing the key words, we should properly analyze the competitive strength and index of the keywords in the search engine. When analyzing the keyword data, the editor thinks that the reference data is necessary, but also not totally dependent on the data. Some long-tailed words have no index, and the competitiveness is not very high, but the conversion rate is very high. From the data of traffic statistics system of some websites, we can see that some words searched by users can not see any index at all, but users actually search. Another situation is that the index is very high and the search volume is very large, but it does not represent the needs of users is these content, such as the search for the word "SEO", most of the people who are likely to be in the industry or intend to engage in the work of SEO. Users who really need SEO services may search for "keyword ranking promotion", "website optimization company", "how to improve the ranking of the website". And other words.

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2.布局关键词
2. Layout keywords
确定好关键词以后就会面临关键词布局的问题,一般情况下长尾关键词布局到文章页、栏目页会更符合网站优化规律。布局长尾关键词时小编建议大家应该要做到系统化,关键词布局要系统化主要指的是挖掘长尾词后需要事先进行系统的梳理并记录,一是为了避免后期不好统计哪些长尾词已经做了,哪些长尾词还没做,二是为了在增加内链时方便查找某个长尾词所在的页面,另外也是为了避免后期页面多了以后造成关键词内部竞争。
After determining the keywords, we will face the problem of keyword layout. Generally, the layout of long-tail keywords to article pages and column pages will be more in line with the law of website optimization. When laying out long-tailed keywords, the small edition suggests that we should do systematization. The key words layout should be systematized. It mainly refers to the need to sort out and record long-tailed words in advance after digging long-tailed words. First, in order to avoid the bad statistics of which long-tailed words have been done and which long-tailed words have not been done in the later period, the second is to find the page where a long-tailed word is located when adding the inner chain. It is also to avoid the internal competition of keywords caused by more pages later.
3.控制关键词密度
3. Control keyword density
增加网站内链是提高关键词密度的一个方法,但需要注意的是同一个页面中尽量不要出现链接不同的两个词到同一个页面,这种做法只会误导蜘蛛的抓取,例如“网站托管”、“网站排名优化”链接到了同一个页面,不同的关键词锚文链接,蜘蛛不会判断出到底哪个才是重要的关键词。要想给关键词做优化,内链是少不了的,但错误的内链形式也是要不得的。

Increasing the internal links of websites is a way to increase the density of keywords, but it should be noted that in the same page, try not to link two different words to the same page, which will only mislead spiders to grab, such as "website hosting", "website ranking optimization" links to the same page, different keywords anchor links, spiders will not determine where in the end. Number one is the key word. In order to optimize keywords, the internal chain is indispensable, but the wrong form of the internal chain is also undesirable.

长清网站优化

其实优化网站核心关键词与优化长尾关键词大同小异,只不过优化长尾关键词涉及到的内容相对简单一些,但是难度相对比较大,毕竟网站核心关键词是以整个网站的内容作为支撑,长尾关键词仅是一个最终端的页面在支撑它。另外,小编认为长尾关键词主要的难度是来自于对用户需求的分析,如果能使文章内容与关键词、用户需求进行良好的融合,那么该文章页的长尾关键词排名就会更容易一些。
In fact, the optimization of website core keywords and optimization of long-tail keywords are much the same, but the content of optimization of long-tail keywords is relatively simple, but relatively difficult. After all, the core keywords of the website are supported by the content of the whole website, and the long-tail keywords are only a final page supporting it. In addition, the editor believes that the main difficulty of long-tailed keywords is the analysis of user needs. If the article content can be well integrated with keywords and user needs, the ranking of long-tailed keywords on the article page will be easier.

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