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要想网站排名靠前,关键词该如何进行选择?

来源:www.lushangyun.cn 时间:2019/01/09

SEO优化是最重要的工作之一,也是始终贯穿在优化过程中的一项工作,就是对关键词的优化。而关键词优化是否能达到良好的效果,或是达到企业希望其达到的效果,往往取决于对关键词的选取。
SEO optimization is one of the most important work, and it is also a work throughout the optimization process, that is, the optimization of keywords. Whether keyword optimization can achieve good results or achieve the desired results of enterprises often depends on the selection of keywords.
关键词有很多,不可能面面俱到,将每一个的优化都做得很好,而且关键词本身的优化也有难易之分。如果关键词的选取缺乏合理性,就可能导致热度迟迟无法提高,加大SEO工作的难度、达不到预期的效果,或是直接影响到网站的内容。
There are many keywords, it is impossible to cover all aspects. Every optimization is done well, and the optimization of keywords themselves is also difficult. If the selection of keywords lacks rationality, it may lead to delays in improving the heat, increase the difficulty of SEO work, fail to achieve the desired results, or directly affect the content of the website.
按照优化的难易程度来分,我们一般的认知是长尾关键词的优化相对更为简单且见效更快,但也不是所有长尾关键词都具有这一特点。对于关键词优化难度的鉴别可以通过调查其搜索热度来确定:

According to the difficulty of optimization, we generally recognize that the optimization of long-tail keywords is relatively simple and effective, but not all long-tail keywords have this feature. The identification of keyword optimization difficulty can be determined by investigating its search heat:

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如果搜索结果小于200万,则是非常容易优化的关键词,很容易就可以做到搜索引擎首页。
If the search results are less than 2 million, it is very easy to optimize the keywords, it is easy to achieve the search engine home page.
如果搜索结果介于200万至500万之间,则难度比起前者要稍高一些,但只要做了合理的优化,再适时的加上外链也可以优化到搜索引擎首页。
If the search results are between 2 million and 5 million, then the difficulty is slightly higher than the former, but as long as reasonable optimization is done, and timely addition of external links can also be optimized to the search engine home page.
如果搜索结果在500万到2000万之间,就属于中等难度的关键词了。这种关键词在优化的时候会对网站的结构、文章内容以及链接结构提出更高的要求,并且需要站长保持更新才能达到良好的效果。
If the search results were between 5 million and 20 million, they would be moderately difficult keywords. This kind of keyword will put forward higher requirements for the structure, content and link structure of the website when it is optimized, and it needs the webmaster to keep updating in order to achieve good results.
如果搜索结果在2000万到5000万之间,这类关键词在优化时就具有一定的挑战性了。在优化这类关键词时对网站本身的质量、文章的质量和网站外部链接都有很高的要求,至此,这种关键词就已经不太适合新网站优化了。

If search results range from 20 million to 50 million, these keywords can be challenging to optimize. When optimizing such keywords, there are high requirements for the quality of the website itself, the quality of articles and the external links of the website. So far, this kind of keywords are not suitable for the optimization of new websites.

如果搜索结果大于5000万,就属于最高难度的关键词。优化这类关键词需要大量的文章更新,并且要尽量保持原创。同时,还需要大量高质量的外链指向网站,对新网站或是一些实力不够雄厚的网站来说已经属于一件比较困难的事情,更何况此等关键词的优化过程也极为缓慢,想要优化到首页至少需要半年左右的时间,个别关键词需要的时间可能会更长。
If the search results are more than 50 million, they are the most difficult keywords. Optimizing these keywords requires a lot of updates, and try to be original. At the same time, a large number of high-quality external links are needed to point to websites. It is already a difficult thing for new websites or some weak websites. Moreover, the optimization process of these keywords is very slow. It takes at least half a year to optimize the homepage, and the time for individual keywords may be longer.
通过对关键词优化难易程度的判断,就有助于站长在选择关键词时更加的准确。比如一些新网站或是中小型网站,应尽量选择较易优化的关键词。而一些大型网站,拥有足够多优质的内容及外链,并且可以保证每日更新量的,就可以酌情选择难度较高的关键词进行优化。

By judging the difficulty of keyword optimization, it will help the stationmaster to select keywords more accurately. For example, some new websites or small and medium-sized websites should try to choose keywords that are easier to optimize. And some large websites, with enough high-quality content and external chains, and can ensure daily updates, you can choose the more difficult keywords to optimize.

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当然,关键词的选择不能只考虑优化的难易程度,还要考虑关键词本身是否值得优化。比如一些关键词的搜索结果少是因为热度不够,这种关键词当然很容易优化到首页,但由于搜索该关键词的用户数量少,所以引入网站的用户量也会更小。同时,对于品牌知名度不高的企业,并不建议将公司名称作为主要关键词,因为张岩SEO做优化地目的就是为了让不知道该公司和产品的人转化为客户,试想,用户尚未听说过你的公司,又怎么会在搜索引擎中搜索你的公司名称呢?
Of course, the choice of keywords should not only consider the difficulty of optimization, but also consider whether the keywords themselves are worth optimization. For example, the search results of some keywords are less because of the lack of heat. This kind of keywords can easily be optimized to the home page, but because the number of users searching for the keywords is less, the number of users who introduce the website will be smaller. At the same time, for enterprises with low brand awareness, it is not recommended to use company name as the main keyword, because Zhang Yan's SEO optimization is designed to transform people who do not know about the company and products into customers. Imagine, users have not heard of your company, how can they search your company name in search engines?
另外,还要从用户的角度去选取关键词。很多网站设计者、经营者或者从事SEO优化的人员因为对自己的产品比较熟悉,所以在选择关键词时会选择一些专业术语或是产品型号。这种做法是无法得到很好的结果的,因为他们忽略了很多用户根本不了解这些名词——虽然能把排名做得很高,但是无法获得与之对应的点击量,因为用户根本不会去搜索这些关键词。
In addition, from the user's point of view to select keywords. Many website designers, operators or people engaged in SEO optimization are familiar with their products, so when choosing keywords, they will choose some professional terms or product models. This method can not get good results, because they ignore that many users do not understand these terms at all - although they can rank high, but can not get the corresponding clicks, because users will not search for these keywords at all.
所以网站优化不光是要对关键词进行优化,在优化之前,已经要对关键词做到细致的筛查和选择,才能达到最好的效果。
So website optimization is not only to optimize keywords, but also to screen and select keywords carefully before optimization, in order to achieve the best results.

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