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企业网站在建设之初,网站的标题该如何选取?

来源:www.lushangyun.cn 时间:2019/01/10

网站标题对搜索引擎来说很重要的,标题确定后,不要轻易修改,那么标题SEO优化有哪些技巧呢?我们一起通过以下内容来了解一下。
Website title is very important to search engines. After the title is determined, don't modify it easily. What are the techniques of Title SEO optimization? Let's get to know it through the following contents.
一、网站标题包含关键词
1. Website Title Contains Key Words
页面标题对于优化有着很重要的影响,蜘蛛抓取页面内容,先抓取标题内容,在标题中包含关键词,这也是优化关键词排名一个小技巧,也是排名算法中的规则,许多站长在对待这方面就很随意,要么就不写,要么写了没包含关键词,没有重视标题的优化,就意味着丧失抢占排名先机。

Page title has a very important impact on optimization. Spiders grab page content first, grab the title content, and include keywords in the title. This is also a trick to optimize keyword ranking and a rule in ranking algorithm. Many webmasters treat this aspect casually, either not writing, or not including keywords, without paying attention to the optimization of the title, it means that they do not write. Losing the chance to take the lead in the ranking.

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二、标题简洁,不宜复杂
2. The title is concise and should not be complicated.
标题字数不宜过长,30个汉字左右,标题内的关键词要有相关性,比如把价格词与厂家词加载一起,一句话就给搜索引擎表达很多的内容,让搜索引擎去猜测,这明显体验不好,排名就会更不好,所以一定要简洁、清晰,让搜索引擎快速了解页面关键信息。
Title words should not be too long, about 30 Chinese characters, the key words in the title should be relevant, such as the price words and manufacturer words loaded together, a sentence to the search engine to express a lot of content, let the search engine guess, which is obviously not good experience, ranking will be even worse, so we must be concise, clear, so that search engines quickly understand the key information of the page.
三、标题与页面内容一致性
3. Consistency between title and page content
在写标题的时候,一定要注意标题与页面内容的相关性,保持一致,给搜索引擎留下好的印象,让搜索引擎抓取一次就是能轻松判断出页面的关键信息,这对搜索引擎、用户体验都是非常友好的,与搜索引擎建立良好的互动,就能有机会获取更好地排名。

When writing a title, we must pay attention to the relevance between the title and the content of the page, keep the consistency, leave a good impression on the search engine, so that the search engine can easily determine the key information of the page once, which is very friendly to the search engine, user experience, and establish good interaction with the search engine, you will have the opportunity to get a better ranking.

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四、标题必须带有网站名称
IV. The title must have the name of the website.
在标题中带有网站品牌词,既能提高品牌词的排名,也为了更好的宣传企业、宣传品牌,当用户搜索长尾关键词的时候,展示出来这内容,后缀就有品牌词,能够给用直观展示、宣传,第一眼就能记住企业信息,产生深刻印象,大家可以看看百度产品之间的做法。
In the title with website brand words, not only can improve the ranking of brand words, but also to better publicize enterprises and brands. When users search for long-tail keywords, display this content, suffixes have brand words, can be used to visually display and publicize, the first sight can remember enterprise information, create a deep impression, you can see the practice between Baidu products.
五、保持标题的独特性
V. Maintaining the Uniqueness of Titles
标题的独特性,利于在用户第一眼就能吸引用户眼球,在设置标题的时候,可以参考同行,但不能跟同行一样千篇一律,给客户看上去整个搜索结果页内容都是一样,不知道点击这个好,还是点击那个好,千万不要给用户做选择,标题独特,那给用户第一眼就相中,利于提高点击率,每个页面设置的时候也是一样的,保持每个页面的标题独特性
The uniqueness of the title is conducive to attracting users'attention at the first glance. When setting the title, you can refer to the peers, but it can not be the same as the peers. The content of the whole search results page is the same to the customers. You don't know whether to click on this or that one. Never give the users a choice. The title is unique. That gives the users the first glance at the same time. It helps to improve the click-through rate, and it is the same for every page, keeping the unique title of each page.

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