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作为用户,小程序都改变了我们哪些内容?

来源:www.lushangyun.cn 时间:2019/01/21

1.改变了用户使用习惯
1. Changing User's Habits
以前你的手机里可能安装了很多APP,有些APP根本就不常使用,但如果卸载了又可能用得上,重复安装显然很麻烦。所以你只能留着这些使用频率低的APP,任由它们占据手机不少的内存。现在小程序来了,只需要搜索或者扫一扫,即可打开应用。没有了下载安装APP的环节,人和功能的连接变得更加简单直接。
In the past, you may have installed many apps on your mobile phone, some apps are not used at all, but if uninstalled and may be used, repeated installation is obviously troublesome. So you can only keep these low-frequency apps and let them occupy a lot of the memory of the phone. Now the applet is coming, just need to search or sweep, you can open the application. Without downloading and installing APP, the connection between people and functions becomes simpler and more direct.
2.提高用户粘性
2. Enhance user stickiness
用户,是企业发展的重中之重。小程序能够进入线下,提高用户的粘性。企业发展过程中不只是要重视用户数量,更要重视用户粘性。一个只有用户数量,而没有用户粘性的企业是很难发展好的。而小程序不止能够增加用户数量,还能够提高用户粘性。

Users are the most important part of enterprise development. Small programs can enter the offline, improve the user's viscous. In the process of enterprise development, attention should be paid not only to the number of users, but also to the stickiness of users. It is very difficult for an enterprise to develop well without the stickiness of users and only the number of users. And small programs can not only increase the number of users, but also improve user stickiness.

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3.小程序改变了商家提供服务的渠道
3. Small programs have changed the way businesses provide services
以前线下的实体商家需要借助一些平台如:美团,连接线上的互联网用户资源。既无法沉淀用户,又需要给平台分润。现在通过开发小程序,商户可直达微信9亿用户,摆脱大平台,打造属于自己的品牌,拓展自身营销渠道,沉淀用户。
In the past, off-line entities need to use some platforms, such as Metro, to connect online Internet user resources. Not only can not precipitate users, but also need to share the profits of the platform. Now through the development of small programs, merchants can reach 900 million Weixin users directly, get rid of the big platform, build their own brand, expand their marketing channels, and precipitate users.
4.小程序改变了市场风向
4. Small Procedures Change the Market Wind
微信公众号刚上线时不被人看好,小程序刚上线时对它嗤之以鼻的人同样不少。结果怎样?随着腾讯逐步释放小程序的能力,小程序的商业价值越来越大,小程序市场彻底火了。小程序的资讯刷爆了朋友圈,每天数以百计的小程序投入上线,线下商家纷纷开始应用小程序。

Wechat's public number is not appreciated when it comes online, and there are many people who sneer at it when a small program comes online. What's the result? With the gradual release of Tencent's ability to small procedures, the commercial value of small procedures is growing, and the small procedures market is completely hot. Small program information has blown up the circle of friends, hundreds of small programs are put online every day, and off-line businesses have begun to apply small programs.

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5.激活社群获利
5. Activating Community Profits
企业要想通过微信获利并不是一件简单的事情。虽然有微信商城存在,但是操作并不是那么的简单。小程序的出现,能够激活微信内的大量社群。用户只需要点击小程序,就有能够帮助企业实现盈利。
It is not an easy thing for enterprises to make profits through Wechat. Although Wechat Mall exists, the operation is not so simple. The emergence of widgets can activate a large number of communities in Wechat. Users only need to click on small programs to help enterprises achieve profitability.
其实小程序的火爆其根本在于旺盛的市场需求。小程序的诞生解决了两个方面的以前没有一个项目能够解决的需求。一个是用户想在最短时间内获取服务而不是下载APP的需求。一个是商家想通过自己的平台从线上引流,扩大营销渠道,沉淀用户的需求。
In fact, the popularity of small procedures is fundamentally due to strong market demand. The birth of small programs solves two aspects of the previous need that no project can solve. One is the need for users to get services in the shortest possible time instead of downloading APP. One is that businesses want to drain online through their own platforms, expand marketing channels, and precipitate users'needs.

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