1.改变了用户使用习惯
1. Changing User's Habits
以前你的手机里可能安装了很多APP,有些APP根本就不常使用,但如果卸载了又可能用得上,重复安装显然很麻烦。所以你只能留着这些使用频率低的APP,任由它们占据手机不少的内存。现在小程序来了,只需要搜索或者扫一扫,即可打开应用。没有了下载安装APP的环节,人和功能的连接变得更加简单直接。
In the past, you may have installed many apps on your mobile phone, some apps are not used at all, but if uninstalled and may be used, repeated installation is obviously troublesome. So you can only keep these low-frequency apps and let them occupy a lot of the memory of the phone. Now the applet is coming, just need to search or sweep, you can open the application. Without downloading and installing APP, the connection between people and functions becomes simpler and more direct.
2.提高用户粘性
2. Enhance user stickiness
用户,是企业发展的重中之重。小程序能够进入线下,提高用户的粘性。企业发展过程中不只是要重视用户数量,更要重视用户粘性。一个只有用户数量,而没有用户粘性的企业是很难发展好的。而小程序不止能够增加用户数量,还能够提高用户粘性。
Users are the most important part of enterprise development. Small programs can enter the offline, improve the user's viscous. In the process of enterprise development, attention should be paid not only to the number of users, but also to the stickiness of users. It is very difficult for an enterprise to develop well without the stickiness of users and only the number of users. And small programs can not only increase the number of users, but also improve user stickiness.
Wechat's public number is not appreciated when it comes online, and there are many people who sneer at it when a small program comes online. What's the result? With the gradual release of Tencent's ability to small procedures, the commercial value of small procedures is growing, and the small procedures market is completely hot. Small program information has blown up the circle of friends, hundreds of small programs are put online every day, and off-line businesses have begun to apply small programs.