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企业网站建好后,需要进行宣传推广,常用的方法有哪些?

来源:www.lushangyun.cn 时间:2019/01/22

1、博客、论坛、贴吧、B2B行业网站、问答、文库、视频推广进行发帖,将企业的一些公司简介、产品图片、技术参数放进这些网站进行宣传,让更多的人知道您的品牌,顺便在B2B行业站的店铺加上您的企业站的友情链接,注意:一定要以产品关键词的形式加上链接,这里可以为您的官网引流,也可以做SEO关键词优化,但是企业网站里面前提一定要设置对应的关键词,才能起到关键词优化的作用。
1. Blogs, forums, stickers, B2B industry websites, Q&A, libraries, video promotions for posting. Put some company profiles, product pictures and technical parameters into these websites to publicize, so that more people know your brand. By the way, add friendship links to your business site in the shop of B2B industry station. Note: We must add links in the form of product keywords. Here, you can drain the official website and optimize the keywords of SEO, but the premise of the enterprise website must set the corresponding keywords, in order to play the role of keyword optimization.
2、企业网站一定要把网站首页的这3个地方设置好:title、KeyWords、description,然后等网站收录有一些排名后,要写一些原创性的文章,这里需要注意的是,一定要围绕网站首页的关键词去写目标关键词文章,或者围绕站长网里面的词库关键词进行文章的写作,文章的标题最好带有关键词,需要长期去坚持的写作,每天最少写1-2篇的文字,这个原创文章是吸引百度蜘蛛过来抓取更新的网页,从而达到网站更新及关键词的排名。

2. Enterprise websites must set up the three places on the homepage: title, KeyWords, description, etc. After the websites have some rankings, they should write some original articles. Here we need to pay attention to that, we must write the target keyword articles around the keywords on the homepage of the website, or around the keywords in the thesaurus of the webmaster's website. Titles are best with keywords, which need to be written for a long time and at least 1-2 articles per day. This original article is to attract Baidu spiders to grab the updated web pages, so as to achieve the ranking of website updates and keywords.

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3、做了上面2步,还不是非常的完美,这里小编建议做1个百度熊掌号,与您的主网站进行连接,这样你每天发布的文章就可以很快速的被百度收录、抓取、排名,前提还是坚持写原创性的文章,500字以上为好,内容里面最好配合图片3张左右,文章的段落要分明,图片做好ALT属性(做百度图片搜索用),图片要清晰,图片规格为800*534像素,必要的情况下,可以在图片上面做个文字说明,让看的人更明白。
3. Do the above two steps, is not very perfect, here Xiaobian suggests to do a Baidu bear's paw number, to connect with your main website, so that your articles published every day can be quickly included, grabbed, ranked by Baidu, the premise is to insist on writing original articles, 500 words or more, the content is best with about three pictures, the paragraph of the article should be clear, the graph. Film ALT attributes (Baidu image search), the picture should be clear, the picture size is 800*534 pixels, if necessary, you can make a text description on the picture, so that the viewer can understand.
4、做完上面几步工作之外,就需要做友情链接的工作啦,友情链接可以在QQ群里找人交换,或者去一些网站进行交换,有钱的话,也可以考虑购买一些高质量高权重的友情链接,链接交换以关键词的形式交换,才能达到关键词优化排名的作用,网站权重高,导出少,传递给网站的资源就越好,不管是交换链接还是购买链接,需要注意导出链接不能超过32个,导出太多的话,不利于关键词优化,切记。
4. After completing the above steps, we need to do the work of friendship links. Friendship links can be exchanged in QQ group, or go to some websites for exchange. If you have money, you can also consider buying some high-quality and high-weight friendship links. Link exchanges can be exchanged in the form of keywords, in order to achieve the role of optimizing keyword ranking. Website weights are high and exports are few. The better the resources are delivered to the website, whether it is exchanging links or purchasing links, we need to pay attention to export links can not exceed 32, export too many words, not conducive to keyword optimization, remember.
5、前面各项工作都已经做完之后,百度最新的排名机制,是将网站有做了HTTPS安全协议的网站进行优先排名,所以当关键词竞争激烈的时候,做1个SSL安全证书很有必要。

5. After all the previous work has been done, Baidu's latest ranking mechanism is to give priority to websites that have done HTTPS security protocol. Therefore, when the keyword competition is fierce, it is necessary to do an SSL security certificate.

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6、说了这么多,百度还将网站的打开速度作为一项很重要的事件处理,即有做了百度MIP的网站,在移动端打开速度很快的站点,关键词搜索会优先排名,当然服务器选择也很重要,打开速度是网站的重中之重,排在所有选项的第一位,如果网站速度打开很慢,就算以上工作做的再好,都是白忙。
6. Having said so much, Baidu also takes the opening speed of the website as an important event to deal with. That is, Baidu MIP website has been made. In the mobile side, the site with fast opening speed will be ranked first by keyword search. Of course, server selection is also very important. Opening speed is the top priority of the website, ranking first among all the options. If the speed of the website is very slow, even if it opens very slowly. No matter how good the above work is, it's all in vain.
7、做了这么多的工作,重点就是让客人了解您的品牌和产品,现在如今很多老板都不在电脑边办公,所以您的网站必须要具备有1个移动站点,方便客户查看您的产品,而且移动端的流量已经超过PC端,移动端占比70%以上了,如果您的网站还不具备移动端可以打开,那您将失去70%以上的客户。
7. Having done so much work, the key point is to let customers know your brand and products. Nowadays, many bosses do not work at the computer. So your website must have a mobile site to facilitate customers to view your products. Moreover, the flow of mobile terminal has exceeded that of PC terminal. Mobile terminal accounts for more than 70%. If your website does not have mobile terminal, you can open it. You will lose more than 70% of your customers.
现如今很多传统企业都是将线上和线下结合去开展业务了,产品同质化比较严重的今天,如何去布局,怎样将您的产品让更多人知道,只要做到以上几点,时间会给您一个很好的答复。
Nowadays, many traditional enterprises combine online and offline to carry out business. Today, product homogeneity is more serious. How to layout and how to make your products known to more people? As long as the above points are achieved, time will give you a good answer.

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