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合理运用小程序营销的这五大方法!

来源:www.lushangyun.cn 时间:2019/01/29

微信小程序做为一个性价比超高的推广方式,被公司或是个人用于推广产品或者营造品牌最合适不过了。并且,发布短短的两年的时间,早已推动了时代的潮流,做为一种潮流趋势很受大伙儿的欢迎。微信小程序的优势有许多,相信大伙儿都早已不陌生了,那么想要做好小程序推广,就务必把握一些方法和经验。小编总结了有关小程序推广的几个方法,我们一起来看看吧。
As a promotional method with high price ratio, Wechat applet is most suitable for companies or individuals to promote products or build brands. In addition, just two years after its release, it has already promoted the trend of the times, and as a trend, it has been welcomed by everyone. There are many advantages of Weixin small program. I believe that everyone is familiar with it. If you want to promote the small program well, you must grasp some methods and experience. Xiaobian summarizes several methods of popularizing small programs. Let's take a look at them.
一、完善微信小程序信息内容
1. Improving the content of Wechat widget information
微信小程序是不需要下载的,它的核心理念就是简单、快捷,但是我们在设计使用微信小程序的时候就不必太精简了。常常看见有些人把微信小程序做的很简单化,就是一张图放上了支付码,这对于营销推广是没有作用的。年初,“跳一跳”游戏的火爆让大家完全体会到了微信小程序的优越性,这也证明了微信小程序并不像大家想像的那么简单!

Wechat applet does not need to be downloaded, its core idea is simple and fast, but we need not be too simplified when we design and use the Wechat applet. It is often seen that some people make the Wechat applet very simple, that is, a picture is put on the payment code, which has no effect on marketing promotion. At the beginning of this year, the popularity of the "jump" game made us fully realize the advantages of the Wechat applet, which also proves that the Wechat applet is not as simple as you imagine!

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微信小程序不用下载不是说就简化了微信小程序,而是技术性上的高端,可是如今的微信小程序页面通常做的非常简单,这对于用户体验而言明显是不太好的,因此丰富小程序界面很关键。
Wechat applet does not need to download, not to simplify the Wechat applet, but is a high-end technology, but nowadays the pages of the Wechat applet are usually very simple, which is obviously not good for user experience, so enriching the interface of the widget is crucial.
二、微信小程序要定期更新
2. Wechat applet should be updated regularly
许多商家在发布微信小程序后就没有了更新,没点新鲜的东西是不可能引起客户注意的。所以,光是填充微信小程序的页面还不够,需要不断地更新首页活跃用户,一旦有需要,就会找上门。
Many businesses have not updated their Wechat widgets since they launched them. It is impossible to attract customers'attention without something new. Therefore, it is not enough to fill the page of the Weixin applet. We need to constantly update the active users of the home page. Once necessary, we will find the door.
三、分享微信小程序
3. Sharing Wechat Program
在运营微信小程序的全过程中,还可以开展微信小程序分享。例如用户成功购买后,把自己的微信小程序分享给他人,这样就能产生分享消费,进行引流;微信公众号关联微信小程序,增加推广方式。越多的人帮你分享,你的信息就能传播的越广,这也能间接地扩宽生意渠道。

In the whole process of operating the Wechat applet, we can also share the Wechat applet. For example, after successful purchase, users can share their own micro-message programs with others, so that they can share consumption and drain them. The public number of micro-message programs related to micro-message will increase the promotion methods. The more people share with you, the broader your information will spread, which will indirectly broaden business channels.

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四、讨好用户,提高用户体验设计
4. Flattering Users and Improving User Experience Design
微信小程序作为一个社交媒体,并不是孤立存在。那么越活跃的微信小程序才能迎来用户的关注和光顾,因此在运营微信小程序的时候应当注重客户体验,多和客户进行互动交流,研究客户的爱好,做客户很感兴趣的东西,这样就能引起客户的关注和回应。
As a social media, Wechat applet does not exist in isolation. So the more active Weixin applets can attract the attention and patronage of users. Therefore, when operating Weixin applets, we should pay attention to customer experience, interact with customers, study customers'hobbies, and do what customers are interested in, so as to arouse customers' attention and response.
五、付费营销推广
5. Pay Marketing Promotion
所谓“有钱能使鬼推磨”,掏钱做营销推广还是一个非常好的选择,核心得看你本身的费用预算,因为微信小程序的营销推广和别的社交媒体营销推广相同,是一个长期性的工作。所以要把钱花在刀刃上,想要更好的运营微信小程序,不妨把以上几点结合起来使用,终究多一张方式多一条渠道,既然选择了微信小程序,就应该让它发挥更大的作用。
The so-called "money can make the devil grind". It is a very good choice to pay for marketing promotion. The core depends on your own cost budget, because the marketing promotion of Wechat applet is the same as other social media marketing promotion, which is a long-term work. So if you want to spend money on the edge of the knife, and want to better operate the Wechat applet, you might as well use the above points together. After all, there is one more way and one more channel. Now that you choose the Wechat applet, you should let it play a greater role.

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