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让企业网站优化排名好的九大方法!

来源:www.lushangyun.cn 时间:2019/01/30

站内优化是指优化网站上的元素,包括内容,每个页面背后的代码,视觉元素和用户体验。这包括关键词,元数据,HTML代码优化,内容的质量和新鲜度,通过内部链接和良好网站结构。站内优化通常与站外优化相结合,站外优化通常以链接建设的方法进行。就这两项活动的排名潜力而言,站内优化不一定比站外优化更重要,但站内优化应该是第一位的,因为在内容和技术方面建立一个高质量的网站将是其他人想要链接到你的前提。站内优化的主要方法有:
Site optimization refers to the optimization of elements on the website, including content, the code behind each page, visual elements and user experience. This includes keywords, metadata, HTML code optimization, quality and freshness of content, internal links and good website structure. In-station optimization is usually combined with out-of-station optimization, and out-of-station optimization is usually carried out by the method of link construction. In terms of ranking potential of these two activities, site optimization is not necessarily more important than off-site optimization, but site optimization should be the first, because building a high-quality website in terms of content and technology will be the premise for others to want to link to you. The main methods of in-station optimization are as follows:
1.关键词
1. keywords
无论何时您想为内容进行关键词排名,您都必须掌握关键词的布局技巧,并在网页上最显眼的地方显示。总之,这意味着您应该意识到人们在您的利基中搜索的内容,他们如何搜索以及你想要参与排名的关键词有多少竞争。当您选择关键词时,您还应该考虑各种查询的搜索意图–它是商业性的,信息性的还是交易性的?您可能会注意到某些关键词之间存在激烈的竞争,因此您必须对长尾关键词进行定位,虽然这些关键词的搜索量会较低,但却可以轻松获得搜索排名。

Whenever you want to rank keywords for content, you must master keyword layout skills and display them in the most prominent places on the page. In short, this means that you should be aware of what people are searching for in your niche, how they are searching, and how much competition you want to compete for ranking keywords. When you select keywords, you should also consider the search intentions of various queries - is it commercial, informative or transactional? You may notice that there is fierce competition between certain keywords, so you have to locate the long-tailed keywords, which can easily be ranked even though the search volume is low.

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2.关键词使用
2. Use of keywords
您肯定希望在文本中多次使用关键词,在帖子的开头或者突出的位置,但请记住,关键词堆砌可能会受到搜索引擎处罚。为了避免重复使用相同的关键词,您可以使用同义词和上下文来指示与关键词的关系。
You certainly want to use keywords many times in the text, at the beginning or prominent position of the post, but remember that keyword stacking may be penalized by search engines. To avoid repeating the same keywords, you can use synonyms and context to indicate the relationship with keywords.
3.标记
3. mark
元数据是为了让搜索引擎的机器人能够理解网页的内容–它包括描述和标题。
Metadata is designed to enable search engine robots to understand the content of a web page - it includes descriptions and titles.
4.标题
4. title
标题必须包含您定位的关键词,最好在开头,许多标题在其中包含数字(例如,12个SEO排名技巧),因为人们喜欢阅读列表方式的内容。页面标题长度不应超过32个字符,否则会在搜索结果中被截断,并可能降低点击率。虽然这对用户没有太大的影响,所以只要你喜欢,做与不做全凭个人喜好。
Titles must contain keywords you are targeting, preferably at the beginning, and many titles contain numbers (for example, 12 SEO ranking techniques) because people like to read lists. Page Title length should not exceed 32 characters, otherwise it will be truncated in search results, and may reduce the click rate. Although this does not have a big impact on users, as long as you like, do or not do it entirely depends on personal preferences.
5.描述
5. description
描述是在标题和URL中间出现的小段文本,如果没有提供任何内容,百度会自动从页面中提取一个,但是您应该为每一篇文章设置一个独特的描述。描述不是一个排名因素,它只是向用户展示内容摘要的一种方式,描述应该极具描述性的,并包括部分关键词。描述应该在80个字符以内,但百度可能会提前将其缩小或显示更长,桌面搜索和移动搜索之间可能存在差异。
Description is a small piece of text that appears between the title and the URL. If nothing is provided, Baidu will automatically extract one from the page, but you should set up a unique description for each article. Description is not a ranking factor. It's just a way to present content summaries to users. Description should be highly descriptive and include some key words. The description should be within 80 characters, but Baidu may shrink or display it longer in advance, and there may be differences between desktop search and mobile search.
6.标题标签
6. Title label
从H1到H6,它们是HTML代码的一部分,为您正在编写的内容提供层次结构。H1标签应该只在页面上使用一次,因为它是重要的排名因素–因此它应该包含重要的关键词并揭示页面的焦点。其余的H标签,从2-6开始,应该在正文中用来标示其结构–即最小的H标签应该用于文本中最不重要的子标题–但是您不必全部使用所有的标签–你可能只是使用其中的几个取决于你正在写什么,H2-6标签不必像H1那样独一无二,因此您可以使用多个标签。

From H1 to H6, they are part of HTML code, providing a hierarchy for what you are writing. The H1 tag should only be used once on the page because it is an important ranking factor - so it should contain important keywords and reveal the focus of the page. The rest of the H tags, starting with 2-6, should be used to indicate their structure in the text - that is, the smallest H tags should be used for the least important subheadings in the text - but you don't have to use all the tags - you may just use a few of them depending on what you're writing, and the H2-6 tags need not be as unique as H1, so you can use multiple tags.

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7.图像和其他媒体
7. Images and other media
关于照片需要注意的事情是,它会影响网站的加载时间,而搜索引擎蜘蛛无法“读取”为使用alt标签的图像。在速度方面,建议网站所有者尽可能使用文件大小小于100kb的图片,因为大图片加载需要很长时间,虽然网站速度并不是切切的排名因素。为了向百度解释图片或视频的内容,您应该为每个媒体文件使用ALT文本属性。ALT文本应该描述照片或视频以及包含您要定位的主要关键词,但是不需要过多地填充关键词。
One thing to note about photos is that they can affect the loading time of the website, while search engine spiders can't "read" images using ALT tags. In terms of speed, website owners are advised to use images with file sizes less than 100 kb as far as possible, because large images take a long time to load, although website speed is not the key factor in ranking. In order to explain the content of images or videos to Baidu, you should use ALT text attributes for each media file. ALT text should describe photos or videos and contain key words that you want to locate, but do not need to fill in keywords too much.
8.内容长度
8. Content Length
关于内容应该是多长的话题经常引起广泛的争论,但不幸的是没有一个直截了当的答案,虽然更长的内容似乎被百度搜索引擎所偏好,但对于每个网站来说都不是一个规则。这一切都取决于上下文,主题和网站的做法,如果你真的怀疑,看看你最成功的竞争对手的博客,看看他们的帖子内容通常是多长。仅创建比竞争对手更长的帖子是不够的,您还需要确保您提供高质量的内容,甚至可以用更少的词语来完成–尽可能使其尽可能地自然,实用和务实,用户更喜欢精短的内容。
The topic of how long content should be is often debated widely, but unfortunately there is no straightforward answer. Although longer content seems to be preferred by Baidu search engine, it is not a rule for every website. It all depends on the context, the theme and the way the site works. If you really doubt it, look at your most successful competitors'blogs and see how long their posts are usually. It's not enough to create posts that are longer than your competitors. You also need to ensure that you provide high quality content, even in fewer words - make it as natural, practical and pragmatic as possible, and users prefer shorter content.
9.网站结构和内部链接
9. Website structure and internal links
在一个网站上有一个混乱,模糊和不连贯的结构感觉是什么感觉,或许大多人都不喜欢这种结构,因为我懒得去翻找。当我们谈论网站的结构时,想到的主要问题是页面如何相互连接以及这些页面之间的导航逻辑,用户应该能够在几秒钟内找到他们想要查找的内容,而不会对他们能够(或不能)在网站的特定部分找到什么感到惊讶。网页链接的方式也很重要,您通常会在文本中使用超链接,这些超链接将使用特定的锚文本。您需要确保链接自然而然地出现,并且链
What does it feel like to have a chaotic, vague and incoherent structure on a website? Maybe most people don't like it because I'm too lazy to look for it. When we talk about the structure of the website, the main question we think about is how the pages connect to each other and the navigation logic between these pages. Users should be able to find what they want in seconds without being surprised at what they can (or cannot) find in a particular part of the website. The way web pages are linked is also important. You usually use hyperlinks in text, which use specific anchor text. You need to make sure that links occur naturally, and that links occur naturally.

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