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微信小程序的8大技巧,想不赚钱都难!

来源:www.lushangyun.cn 时间:2019/03/19

靠刷屏朋友圈来走货的初级模式正日渐被淘汰,微商需要一个效率更快、更稳定的渠道来出货,比如说做一个小程序。
The primary mode of purchasing goods by brushing screen circle of friends is gradually being eliminated. Microbusinessmen need a more efficient and stable channel to deliver goods, such as making a small program.
非原生的微商城存在着各种弊端,比如说体验不好、分享不起眼、无法积累原始用户等等。
Non-native micro-malls have various disadvantages, such as bad experience, insignificant sharing, unable to accumulate original users and so on.
而小程序的出现,刚好解决了这些问题,势将成为微商们的新战场。微商利用小程序做好这8点想不赚钱都难,小编为大家详细介绍。

And the emergence of small programs, just to solve these problems, is bound to become a new battlefield for microbusinessmen. Microbusinessmen use small programs to do well in these 8 points, it is difficult to make money, Xiaobian for you to introduce in detail.

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1.销售形式、展现形式的改变
1. Change of sales form and presentation form
微信小程序对于微商的发展有着很多的助力,首先,微商创业者通过开发微商小程序将实现销售形式由朋友圈、微信群中不断发图片文字去刷存在感,获取范围内潜在客户。
Wechat applet has a lot of help for the development of micro-business. Firstly, micro-business entrepreneurs through the development of micro-business applet will achieve sales form by sending pictures and text to brush the sense of existence in the circle of friends and the group of micro-mail, and obtain potential customers in the scope.
流量入口释放、图文样式的整体展现、宣传版式多样、内容特色丰富、沟通简便,给客户全新体验,准确链接全国10亿共享微信用户流量。
Release of traffic entrance, overall display of graphic and text styles, diverse publicity formats, rich content features, simple communication, give customers a new experience, accurately link the national 1 billion shared micro-credit user traffic.
2.微商式“物联网”
2. Micro-commerce "Internet of Things"
传统微商、微商平台、微商创始人通过微信外界流量引入个人、商城。开发微商小程序,单凭微信10亿的用户流量,这个数据已经非常诱人了,而且存在于微信内部功能便能轻松获取客源,这是传统微商根本难以实现的。
Traditional micro-business, micro-business platform, micro-business founders through the external flow of Wechat to introduce individuals, shopping malls. Developing micro-business programs, relying solely on Weixin's 1 billion user traffic, this data has been very attractive, and existing in the internal functions of Weixin can easily access the source of customers, which is fundamentally difficult for traditional micro-businesses to achieve.
3.流量入口的改变
3. Change of flow entrance
传统微商流量入口单一、体验感枯燥,经历了这么多年很多客户已经流失,获取新客源渠道也过于老套,微商小程序流量入口腾讯已经开放的多达50多处,还有很多潜在的入口腾讯还会逐一的开放,微商根据自己的需求可以对小程序入口进行系统划分,阶梯式引入,通过高效的流量入口。
Traditionally, the entrance of micro-business flow is single and the experience is dull. After so many years, many customers have lost, and access to new sources of customers is too old-fashioned. Tencent has opened up more than 50 micro-business flow entrances. There are many potential entrance Tencent will open one by one. According to their own needs, micro-business can systematically divide the entrance of small procedures, and step-by-step introduction. Through efficient traffic entry.
4.销售场景、客户的购买场景的改变
4. Change of Sales Scenario and Customer's Purchase Scenario
传统微商的购买方式达不到客户体验需求,使成交几率收到很大影响,微商小程序颠覆了传统销售购买场景,图文形式、一键跳转、在线客服、在线通话及商城形式等等完善了购买体验感和客户存在感。

The traditional micro-merchant purchase method can not meet the customer experience needs, so that the transaction probability has been greatly affected. The micro-merchant small program subverts the traditional sales and purchase scenario. The image and text form, one-click jump, online customer service, online call and shopping mall form improve the sense of purchase experience and customer presence.

长清微信开发

5.获得精准客源的改变
5. Achieving Precision Source Change
传统微商客源不够精准,采用过筛子方式耗费大量精力探求客户,新形式的微商小程序根据其特有的功能将客源锁定产生购买,客源的精准程度达到100%,成交率大大提高,这也就是“必须”“刚需”客源都会准确的找到你。
Traditional micro-merchants are not accurate enough, and it takes a lot of energy to search for customers by sieving. The new micro-merchants program can lock the customers into purchasing according to its unique functions. The accuracy of the customers reaches 100%, and the turnover rate is greatly improved. This means that the "must" and "just need" customers will find you accurately.
6.粉丝变现方式的改变
6. The Change of Fan Cash Way
传统微商粉丝变现转化率不到5%,微商小程序变现的方式多样化,多渠道引入粉丝,有效提高粉丝变现,原有的粉丝也能得到新鲜的体验感,从而提高复够率,微商是建立在微信的基础上,而小程序研发又是微信迄今以来人力投入、资金投入最多的,腾讯都在打造自己的微信小程序,作为微商你还不跟进?
The conversion rate of traditional micro-merchant fans is less than 5%. The ways of micro-merchant small program realization are diversified. By introducing fans through multiple channels, the original fans can get fresh experience, thus improving the replenishment rate. Micro-merchants are built on the basis of Weixin, and the research and development of micro-program is the most human and capital investment of Weixin so far. Tencent is building it. Your own micro-mail procedures, as a micro-business you still do not follow up?
7.购买方式的保障
7. Guarantee of Purchasing Method
微商开通自己的小程序以后,使用户的购买方式获得保障,电话预约、短信提醒、定位导航、在线客服等等功能的应用使客户可以得到不同的售后保障,客户的交易过程有了跟踪式服务,比起直接转账售后没保障的情况,消费者的购买阻力又降低了一些。
After opening their own small programs, microbusinessmen can guarantee the way users buy. The application of functions such as telephone reservation, short message reminder, positioning navigation, online customer service and so on enables customers to get different after-sales protection. The customer's transaction process has a tracking service. Compared with the situation of no guarantee after direct transfer, the consumer's purchasing resistance is reduced a little.
8.售后服务、客户维护的改变
8. Changes in after-sales service and customer maintenance
小程序可以拥有自己的后台服务系统,与客户在线一对一服务,客户体验感得到满足,成交和复够的机会肯定会有很大的提高。
Small programs can have their own back-end service system, one-to-one online service with customers, customer experience is satisfied, and the chance of transaction and replenishment will certainly be greatly improved.

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