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作为一名专业的SEOer,如何有效的提高优化排名?

来源:www.lushangyun.cn 时间:2019/03/20

提高网站排名的目的是什么?自然是让网站获得更多的用户,SEO优化曾经被奉为网站提高排名圣典,可是,最近一段时间很少有人提到SEO优化,是这个失去效果了,还是有更好的方式,或者SEO以及象空气一样存在,其重要度已经到了不言而喻的程度。
What is the purpose of improving the ranking of websites? Naturally, to make websites get more users. SEO optimization has been regarded as the holy book of improving the ranking of websites. However, in recent years, few people mention that SEO optimization has lost its effect, or has a better way, or that SEO exists like air, and its importance has reached self-evident level.
也许这些原因都有,不过个人觉得,最主要的原因还是SEO很多理论知识网站优化都在用,但是不是太全面,而且过于教条化,想要提高网站排名,不需要纠结这个那个理论,有一句话,“不管黑猫白猫,能捉到老鼠的就是好猫”,那么,这个理论用在网站排名理论上,那就是能够提高网站排名的方法就是好方法,当然这些方法包括SEO优化但不限于SEO优化。

Perhaps these reasons are all there, but I think the main reason is that many theoretical knowledge of SEO website optimization is used, but not too comprehensive, and too dogmatic, to improve the ranking of the site, there is no need to tangle with this theory, there is a sentence, "regardless of black cats and white cats, catching mice is a good cat", then, this theory is used in the ranking theory of the site. Above all, it is a good way to improve the ranking of websites. Of course, these methods include, but are not limited to, SEO optimization.

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在传统PC端互联网时代,网站的70%的流量,主要依赖在搜索引擎做的关键字,关键字优化对网站来说非常重要,它是网络搜索索引的主要方法之一,那么,提高网站排名,最重要的工作就是你的关键词优化的如何。
In the era of traditional PC Internet, 70% of the traffic of Websites mainly depends on keywords made by search engines. Keyword optimization is very important for websites. It is one of the main methods of web search index. So, how to improve the ranking of websites is the most important task.
1、网站内容和用户体验
1. Website Content and User Experience
无论百度还是Google的目标,都是要做好用户体验的,而网站更新的内容就虽然考虑到收录问题,但最终还时提供给用户想要看的内容。很长一段时间,在网站优化过程忽视网站的内容。同时网络上采集的东西越来越多,有的甚至不加任何修改,就连所采集网站的超链接也都没有清除,试想这样的内容只能是为别人做嫁衣,对自己的网站没有任何正面的影响,搜索引擎当然特别喜欢原创内容。网站内容是最不好的做的,以前讲原创,现在是满足用户体验的原创。
Whether Baidu or Google's goal is to do a good user experience, and the content of website updates, although taking into account the inclusion problem, will eventually provide users with the content they want to see. For a long time, the content of the website has been neglected in the process of website optimization. At the same time, there are more and more things collected on the network, some even without any modification, even the hyperlinks of the collected websites have not been cleared. Imagine that such content can only be used as a wedding dress for others, and has no positive impact on their own websites. Search engines, of course, like original content. Website content is the worst thing to do. It used to be original, but now it's original to satisfy the user experience.
2、网站要做好百度地图
2. Website should do Baidu Map well
无论是为用户还是搜索引擎,地图的作用不可小视。对于搜索引擎,我们应该提供siteMap,为用户我们应该创建一个站点地图页面,让用户更好地了解网站的结构,轻松找到站点的内容,从而增强用户体验。另一个是站点RSS地图,搜索引擎,不断更新的网站内容,对搜索引擎蜘蛛的吸引力很大,它会经常光顾您的网站索引新内容。随着RSS我们添加新的页面到网站也可以很快的被索引到。机器人和nofollow标签可以阻止我们不需要排名的很多链接,以增强网站的整体重量,如联系我们,公司简介等,不需要分配地点的重量直接屏蔽更有利的网站排名。

Whether for users or search engines, the role of maps can not be underestimated. For search engines, we should provide siteMap. For users, we should create a site map page, so that users can better understand the structure of the site, easily find the content of the site, so as to enhance the user experience. Another is the RSS map of the site, search engine, constantly updated website content, which is very attractive to search engine spiders, it will often patronize your site index new content. With RSS, we can add new pages to the website and be indexed quickly. Robots and nofollower tags can prevent many links that we don't need to rank in order to enhance the overall weight of the site, such as contact us, company profiles, etc., without the need to allocate the weight of the site to directly block the more advantageous site rankings.

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3、站内关键字链接
3. On-site keyword links
站内链接也是一个容易忽视的地方,在最初网站建设过程中,因为是固定程序,内链是很好做的,而在网站内容建设和产品建设过程中,内链就不好掌控了,因为更新的文章和产品都是不固定的,而且关键词不断朝着长尾关键词延伸,而且页面也越来越多,那么,内链指向特殊界面好呢还是分散界面好呢?我们知道蜘蛛爬过链接,然后通过链条他建立一个蜘蛛网,通过这个网络抓住我们整个网站,如何做到有机的整体,这需要定期把握,而且需要不断修改,内链不好做,做好的效果又特别好,这就需要在网站运营过程中进行经验总结,是一个不断探索的过程。
Site links are also a place that is easy to ignore. In the initial website construction process, because it is a fixed procedure, the internal chain is very good to do, but in the website content construction and product construction process, the internal chain is not easy to control, because the updated articles and products are not fixed, and the keywords continue to extend towards the long-tail keywords, and more and more pages, then, Is it better to point to the special interface or to disperse the interface? We know that spiders crawl through the links, and then through the chain he builds a spider web, through this network to seize our entire website, how to achieve an organic whole, which needs to be grasped regularly, and need to constantly modify, the internal chain is not easy to do, good results are particularly good, which needs to be carried out in the process of website operation. Experience summary is a process of continuous exploration.
4、外链质量要高
4. Outer chain quality should be high
外链对关键字排名的影响至关重要,特别是锚点链接。但是对于一些朋友光发外链,还是用软件发送,他们没有注意外链没有任何效果。这个链接被删除更有可能导致链外的数量波动,搜索引擎容易发现是欺骗。而质量不高,而不是花费大量的精力,而不是想如何提高品质的链条,当然要走高品质的论坛等地方发帖质量比较高。
The impact of external links on keyword ranking is critical, especially anchor links. But for some friends, the light-emitting outer chain is still sent by software, they did not notice that the outer chain has no effect. The deletion of this link is more likely to lead to fluctuations in the number of out-of-chain, and search engines are prone to find that it is cheating. And the quality is not high, rather than spending a lot of energy, rather than trying to improve the quality of the chain, of course, to go to high-quality forums and other places where the quality of posting is relatively high.
链接和内容永远是网站优化,提高排名的两大法宝,不仅用于网站,其实在传统商业面临转型,如何顺应市场需求、制造独特商业内容,形成全新可持续商业发展模式,这是国内商业一直探寻的问题。最终都是把内容(产品)通过渠道(链接)获得用户的,所以,内容和链接要紧紧的链接在一起,是网站提高排名的不变法宝!
Links and content are always the two magic weapons for website optimization and ranking improvement. They are not only used for websites, but also for traditional businesses facing transformation. How to adapt to market demand, create unique business content and form a new sustainable business development model is a problem that domestic businesses have been exploring. Ultimately, the content (product) gets users through channels (links), so the content and links should be closely linked together, is the invariable magic weapon to improve the ranking of the website! _________

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