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作为一名SEO新人,应该注意哪些内容?

来源:www.lushangyun.cn 时间:2019/03/26

1.网站域名选择太长,地址太深
1. The choice of domain name is too long and the address is too deep.
了解seo的人都知道,蜘蛛是通过网页代码进行抓取的,一般选取比较简短的域名,方便记忆,不能选用过于太长的域名;域名过长也会导致后面的路径过长,如果是层级地址太深的话,反而会显得很乱,蜘蛛也很难知道哪里是重点,甚至会截断蜘蛛的爬行,一般层级最多分3层即可。
People who know about SEO know that spiders are grabbed by web code. Generally speaking, spiders choose shorter domain names to facilitate memory and can't choose too long domain names. Too long domain names can also lead to too long paths behind them. If the hierarchical address is too deep, they will appear confused. Spiders can hardly know where to focus, or even cut off spiders'crawling. Grades up to three layers.
2.关键词选取错误
2. Error in keyword selection
对于站长来说,是最了解网站的,因此,他会找一些他自己想到的词,但这些词一般用户往往不会去搜索,就算搜索了转换率极低,用户关键词需要根据用户的搜索习惯进行详细的数据分析,方能得到最具代表的核心词;

For the webmaster, he knows the website best, so he will find some words that he thinks of, but these words are not often searched by ordinary users. Even if the conversion rate is very low, the user keywords need detailed data analysis according to the user's search habits in order to get the most representative core words.

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3.title标题以及标签全部一样
3. Title headings and labels are all the same
4.缺乏关键词内容或堆彻关键词
4. Lack of keyword content or stacking of keywords
关键词的布局也是需要合理运用的,有的网站虽说是做仪器设备产品的,但是整个网站没有一个点突出仪器,也会造成搜索引擎不知道你网站主要做什么的;同样,有的网站为了提高网站的相关性,大肆堆积关键词,网站标题,描述,栏目都布满了关键词,甚至还在底部加上网站的回链,这样也会被搜索引擎视为作弊,会严厉的给予惩罚,一般关键词的密度控制在2%-8%,前提是围绕用户需求展开。
The layout of keywords also needs to be used reasonably. Some websites are made of instruments and equipment products, but the whole website does not have a point to highlight the instrument, which will also cause the search engine to not know what your website is mainly doing. Similarly, some websites in order to improve the relevance of the website, aggregate keywords, website title, description, columns are full of keywords, and even more. Adding back chains to the bottom of the website will also be regarded as cheating by search engines, and will be severely punished. The density of general keywords should be controlled between 2% and 8%. The premise is to focus on users'needs.
5.页面全flash或者图片
5. Full Flash or Pictures on Pages
很多新手为了增加网站的美观度和“高端感”,会给网站做上一些华丽的特效,如果全是图片的话,最好加上一些文字描述,图文并茂,flash最好省略掉,因为搜索引擎目前并不能识别flash和图片,做网站也是基于用户需求而言,并非华丽的特效就能解决了用户的根本问题;
Many novices in order to increase the aesthetics and "high-end feeling" of the website, will do some gorgeous special effects on the website, if all pictures, it is best to add some text descriptions, pictures and text, flash is best omitted, because search engines can not recognize flash and pictures at present, website is based on user needs, not gorgeous special effects can solve the root of users. This question;
6.java制作的网站导航条或者目录
6. Navigation Bars or Catalogues of Web Sites Made in Java
运用java制作的导航条和目录是非常漂亮的,既对网站没有太大的影响,而且非常美观,但依然不建议使用,虽然用户感觉还不错,但百度蜘蛛依然识别不了,也会截断蜘蛛深入抓取,会导致网页的评分降低,因此,最好使用文字和图片的导航和目录,图片的话最好加上alt属性;
The navigation bar and catalogue made by Java are very beautiful. It has no great influence on the website and is very beautiful, but it is still not recommended to use. Although the user feels good, Baidu spider still can not recognize it, but also truncate the spider to grasp it deeply, which will lead to a lower score of the web page. Therefore, it is better to use the navigation and catalogue of words and pictures, and pictures are the best words. Add ALT attribute;
7.网站重复、桥页
7. Site Repetition, Bridge Pages
很多新手朋友会想一些歪主意,利用多个域名全部绑定在一个空间上,然后访问这些域名都是相同的内容,这种做法是非常危险了,搜索引擎非常注重网站的唯一性,采用桥页大多是作弊行为,不建议使用,最好一个域名绑定一个空间;然后就是网站内部的重复内容,如果网站重复内容过多,每个页面相同的内容比例较大,也会导致网站的评分过低,长期没有排名;
Many novice friends will think of some wrong ideas, using multiple domain names all bound to a space, and then access these domain names are the same content, this is very dangerous. Search engines pay great attention to the uniqueness of the site, using bridge pages are mostly cheating, do not recommend the use of a domain name bound to a space; and then it is within the repetition of the site. Rong, if the site repeats too much content, each page has a larger proportion of the same content, it will also lead to the site score is too low, long-term no ranking;
8.垃圾外链、被惩罚的域名
8. Spam Outer Chain, Punished Domain Names
很多新手朋友,也会想到采用一些群发软件进行发布信息,上面留下链接指向网站,若是放在以前,百度机制尚未发育健全的时候,或许群发软件会有效果,但现在不同了,百度算法机制越来越细,也会自动检测垃圾外链,若是大量的垃圾外链存在,也会导致网站被惩罚;还有就是被惩罚的域名,大家都知道,域名越老对seo优化越有利,但在购买老域名的时候,一定要检查域名是否被惩罚,若是被惩罚,那建议不要使用,一个域名相当于名字一样,一个遗臭万年的名字若是用了,也跟着遗臭万年了;

Many novice friends will also think of using some mass distribution software to publish information, leaving links pointing to the website. If placed in the past, Baidu mechanism has not yet developed sound, perhaps mass distribution software will be effective, but now different, Baidu algorithm mechanism is more and more fine, it will automatically detect garbage outside the chain, if a large number of garbage outside the chain exists, it will also lead to the website. Punished; and the punished domain name, as we all know, the older the domain name, the better for SEO optimization, but when buying the old domain name, we must check whether the domain name is punished. If punished, it is recommended not to use. A domain name is the same as a name, and if used, a name with a long-lasting stink will also follow a long-lasting stink.

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9.网站内容不足,维护更新不勤快
9. The content of the website is insufficient and the maintenance and updating are not diligent.
对于优化来说,要想百度给你排名,还真不容易,很多人在为网站填充内容的时候,要么就是随便乱写,写一些不关紧要的“原创”,要么就是直接去抄袭同行,把网站填满就草草上线,也不检查301和404是否做好,这样的偷懒行为肯定会让其在日后操作中更加辛苦;也有这么一种人,认为网站内容填充满了,就不管了,一两年不更新一篇文章,快照迟迟没有更新,然后购买一些流量软件,在他们心里,流量越多排名就会越好,殊不知100名以外的网站是不计算流量投票的,这也是新手常犯的一种错误;
For optimization, it is not easy for Baidu to rank you. When many people fill in the content of the website, they either scribble or write something "original" which is not important. They either copy their peers directly, fill up the website and go online without checking whether 301 and 404 are good or not. Such laziness will surely make it more difficult for them to operate in the future. There are also people who think that if the content of the website is full, they will ignore it. If they do not update an article for one or two years, the snapshot is not updated late, and then they buy some traffic software. In their minds, the more traffic the ranking will be better, but no one knows that sites other than 100 do not count traffic voting, which is also a common mistake made by novices.
10.内容脱离了用户需求,严重不符
10. Content is divorced from user's needs, which is seriously inconsistent.
这个问题之前和朋友也讨论过,他的网站交给了优化公司优化,我看了看他的网站内容,只有小部分文章是用户看的,其他大部分文章完全的瞎编乱写,而且堆砌关键词,大量的做首页回链,导致一个0指数的词半年了一点排名没有,如果内容和网站主题不符的话,百度也很难拥有一个给你排名的理由。
This problem has been discussed with friends before. His website has been given to optimize the company. I have looked at the content of his website. Only a small part of the articles are read by users. Most of the other articles are completely scribbled and scribbled. Moreover, keywords are piled up and a large number of homepage chains are made. As a result, a zero-index word has not been ranked a little in half a year. If the content does not match the theme of the website, It's hard for Baidu to have a reason to rank you.

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