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关于企业移动建站,我们要注意哪些内容?

来源:www.lushangyun.cn 时间:2019/03/27

移动互联网时代,绝大多数的人们都离不开手机,除了工作和休息的时间,大概就把剩下的时间都耗在了手机上了吧!在这样的大趋势下,毋庸置疑,大部分的用户流量都将来源于移动端,由此移动网站建设正如火如荼,同时也是企业和站长们运营发展的良机,但是,对于移动端的网站应如何建设将这庞大的用户流量充分利用呢?

In the era of mobile internet, most people can not live without mobile phones. Apart from working and resting time, they probably spend the rest of their time on mobile phones. Under such a general trend, there is no doubt that most of the user traffic will come from the mobile end, so the construction of mobile websites is in full swing, and it is also a good opportunity for enterprises and stationmasters to operate and develop. However, how to make full use of this huge user traffic for the construction of mobile websites?

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移动网站不同于APP,尽管APP的开发也是许多企业的选择,但各有各的优势,移动网站若建立得好,获得用户流量则会更加直接,毕竟移动端网站可以直接打开,不需要用户下载即可浏览,另外,移动端网站的建设成本相对较低,能在一定程度上满足部分企业的需求,即便有更改网站的需要,都会相对简单易用,当然,具备这些优势的前提都应建立在一个好的移动网站的前提下。下面小编就来谈谈移动网站建设有哪些要点。
Mobile website is different from APP, although the development of APP is also the choice of many enterprises, but each has its own advantages. If the mobile website is well established, it will be more direct to obtain user traffic. After all, the mobile website can be opened directly and browsed without user downloading. In addition, the construction cost of the mobile website is relatively low, which can meet the needs of some enterprises to a certain extent. Even if there is a need to change the website, it will be relatively easy to use. Of course, the premise of having these advantages should be built on the premise of a good mobile website. The following edition will talk about the main points of mobile website construction.
第一、页面设计
First, Page Design
由于移动设备的不同,因而建设移动网站对页面要求相对较高,页面时设计需要合理地安排好整个网站的内容,根据网站的类型判断你的用户群,并研究这些用户群对网站的浏览习惯,做好页面布局和配色,做到将页面一语中的,简洁明了,用户一眼就能找到需求所在位置,符合他们的胃口,有助于提高用户体验。
Because of the different mobile devices, the construction of mobile websites requires relatively high page requirements. When designing pages, it is necessary to arrange the content of the whole website reasonably, judge your user groups according to the type of websites, and study the browsing habits of these user groups on websites, do a good job of page layout and color matching, so as to make the pages concise and clear, and users can find the needs at a glance. Location, in line with their appetite, helps to improve the user experience.
第二、突出重点
Second, highlight key points
移动网站导航栏极其重要,由于网站在移动端的显示存在局限性,那么导航栏千万不可像PC端网站那样有多少细分类别都设置在导航栏中,这样不但会增加网站负担,也会增加用户浏览负担,看起来非常密集和杂乱,因此,这部分要遵循极简原则,将重点内容浓缩成导航就足矣。
Navigation bar of mobile website is extremely important. Because of the limitation of the display of website on mobile side, navigation bar should not be set in navigation bar like PC side website. This will not only increase the burden of website, but also increase the user's browsing burden. It looks very dense and cluttered. Therefore, this part should follow the principle of minimalism and condense the key content. Navigation is enough.
第三、直奔主题
Third, go straight to the theme
网站主题内容应放在显眼的位置,毕竟页面资源有限,别忘了建设移动网站的初衷,布局内容时将最佳位置留给能吸引用户且表达主题的信息,从用户角度看,能够指引用户直接奔向主题,从企业角度看,将自己的内容重点及优势最直接快速地展示给用户,对营销推广能够起到推动作用。
Website theme content should be placed in a prominent position. After all, page resources are limited. Don't forget the original intention of building a mobile website. When laying out content, leave the best position for information that can attract users and express the theme. From the user's point of view, it can direct users to the theme. From the enterprise's point of view, it can display its content focus and advantages to users most directly and quickly, and to marketing. Promotion can play a driving role.
第四、加载速度

Fourth, loading speed

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这一点则是许多用户愿意使用APP,而不愿意打开移动网站的重要因素,因为用户打开移动网站加载过慢,会担心网站内容太多而耗费流量,且用户等待的耐心是有限的,打开速度过慢,相信很多用户都会快速选择关闭。因此移动网站建设时应减少容量过大的内容,譬如说图片视频之类的,最好少用或者不用,又或者在保证视觉效果的前提下能压缩就压缩。
This is an important factor that many users are willing to use APP, rather than open mobile websites. Because users open mobile websites too slowly, they will worry about too much content and consume traffic, and the patience of users is limited, opening too slowly, I believe that many users will quickly choose to close. Therefore, the construction of mobile websites should reduce the content of excessive capacity, such as pictures and videos, it is best to use less or not, or to compress on the premise of guaranteeing visual effects.
以上则是小编对移动网站建设的一些要点分析,能否获得用户喜爱,全在于网站的细节要点上,众所周知,细节决定成败,因此建站时应加以重视。
The above is a small edition of the mobile website construction of some key points of analysis, whether users like it, all depends on the details of the site, as we all know, details determine success or failure, so we should pay attention to the construction of the site.

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