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人人称赞的微信小程序,究竟能为实体店带来什么?

来源:www.lushangyun.cn 时间:2019/03/28

区别于传统门店、网店,小程序更注重线上线下的一体化结合。凭借微信的社交基础,结合小程序与用户需求,实行精准化匹配和推送。做小程序之前一定弄清楚小程序能给你的店铺带来什么!小程序以超市为例,商超小程序能给店铺带来的主要价值有以下四点:

Different from traditional stores and online stores, small programs pay more attention to the integration of online and offline. On the basis of Wechat's social foundation, and combined with the needs of small programs and users, precise matching and promotion are implemented. Make sure you know what a small program can bring to your store before you do it! Take supermarket as an example, the main value that business super-small programs can bring to stores are as follows:

长清微信小程序

一、增加超市销量
1. Increasing supermarket sales
增加销量,首先要知道自己的店应该把商品卖给谁。而送货上门,就是做自己店铺周围的生意。想吃零食,没洗衣粉,抽不开身,不想下楼怎么办?别怕,线上超市小程序就在你身边!
To increase sales, first of all, we need to know who our stores should sell their goods to. Door-to-door delivery means doing business around your shop. What if you want snacks, don't have laundry powder, can't pull out and don't want to go downstairs? Don't be afraid, online supermarket apps are right beside you!
二、改善消费体验
II. Improving Consumption Experience
送外卖和跑腿业务的发展就可以看出现代人追求便捷的消费方式。超市送货上门正是通过迎合顾客的消费方式去改善消费体验。有的老板可能会说,10块钱就送货上门,挣的钱还不够给送货的员工发工资呢!其实不然,虽然10块钱起送,但后台数据显示这家超市的客单价可以做到接近30元。而一单30元,利润也足以覆盖三公里以内的配送成本了。最重要的是商家不用被第三方外卖平台抽取扣点。设置10元主要是减少顾客的心理门槛,让顾客一想到买东西,就打开小程序,而不用担心自己所购买的物品不能免配送费。让顾客有个更好的购物体验,这样自然就提高了销量。

The development of takeout and legging business can be seen in the pursuit of convenient consumption mode by modern people. Supermarket door-to-door delivery improves consumer experience by catering to customers'consumption patterns. Some bosses may say that 10 yuan will be delivered to the door, and the money earned is not enough to pay the delivery staff. In fact, it's not. Although it's 10 yuan, the background data show that the unit price of the supermarket can be close to 30 yuan. And a single 30 yuan, the profit is enough to cover the cost of distribution within three kilometers. The most important thing is that businesses do not need to be taken out of the third-party takeout platform. Setting up 10 yuan is mainly to reduce the psychological threshold of customers, so that customers think of buying things, open small procedures, and do not have to worry about the goods they buy can not be exempted from distribution fees. Let customers have a better shopping experience, which naturally increases sales.

长清微信小程序

三、为线下引流
3. Off-line drainage
做生意讲顾客黏性,而小程序线上商城就不失为一个跟顾客增加黏性的好工具。附近有几家超市,如果一个住户到你家跟到别家的距离差不多,但他经常在你家的小程序商城买东西,而且清楚地知道你的店有哪些商品,他就会主观地对你的店产生信任,线下购买也会优先选择你家。
Business is about customer stickiness, and the small program online mall is a good tool to increase customer stickiness. There are several supermarkets nearby. If a household comes to your house about the same distance as others, but he often buys things in your small program mall, and knows clearly what goods your store has, he will subjectively trust your store, and offline purchase will give priority to your home.

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