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要想小程序效果好,如何解决这三大问题?

来源:www.lushangyun.cn 时间:2019/04/10

自微信小程序上线之后,一直是个热门话题。随着小程序越来越火,入驻的商家、企业、各种机构也越来越多。也许不久后你会发现,很多事情你都可以通过小程序完成。

Since the Weixin applet came online, it has been a hot topic. With the increasing popularity of small programs, more and more businesses, enterprises and various institutions are stationed. Maybe soon you will find that a lot of things can be done through small programs.

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2018年,不管是企业、电商甚至是传统实体门店都在做自己的小程序,但是大家做出来的效果不尽相同。有的小超市、卖农产品的小商家做得风生水起,有的资源丰富的大公司做的小程序却少有人问津,这究竟是怎么一回事呢,我们就来分析一下!
In 2018, businesses, e-commerce and even traditional physical stores are doing their own small programs, but the results are different. Some small supermarkets and small merchants selling agricultural products are making a living, while some big companies with abundant resources are making small programs that few people care about. What is this really about? Let's analyze it.
一、如何让精准用户知道我们的小程序?
First, how to let precise users know our small programs?
1、移动互联网依靠流量的时代在渐消,精准营销是每一位运营营销人员所关注的,运营之前需要对自身业务适用的用户进行用户画像描述。
1. The era of mobile Internet relying on traffic is fading. Precision marketing is the concern of every operation marketing personnel. Before operation, users who are suitable for their own business need to be portrayed.
2、实体门店有服务范围的限制,但也有可以线下与客户面对面交流的优势。有的店利用不同形式的门店活动,吸引店内客户使用小程序下单,这样后续顾客可在家里直接下单,门店免费送货上门,销量是不是也增加了呢?
2. Entity stores have the limitation of service scope, but they also have the advantage of face-to-face communication with customers offline. Some stores use different forms of store activities to attract customers to use small procedures to order, so that follow-up customers can place orders directly at home, free door-to-door delivery, sales are also increasing?
3、老板们往微信群、好友精准转发,最好分享小程序商品或活动的页面,不要直接分享小程序。比如店里有个特别便宜的商品,分享出来大家可以直接感受到优惠,然后直接购买;店里有某个不容易买到的东西,你也可以用小程序告诉大家你店里有。
3. Bosses should precisely forward to Weixin group and friends. It's better to share the page of small program merchandise or activity, not to share small program directly. For example, there is a very cheap commodity in the store, you can feel the discount directly, and then buy directly; there is something not easy to buy in the store, you can also use a small program to tell everyone that you have in the store.
如果分享小程序,用户就不能直接看到你店里最优惠最有特色的东西,很容易看了就忘。
If you share small programs, users will not be able to directly see the best and most distinctive things in your store, it is easy to read and forget.
二、如何避免用户玩完就走
2. How to avoid users leaving after playing
1、用户第一次触达小程序看到的是首页。因此小程序的首页要简洁明了,直接了当地让用户接触核心业务功能,解决他某方面需求。
1. The first time the user reaches the applet, he sees the home page. Therefore, the home page of the small program should be concise and straightforward, so that users can directly contact the core business functions, to solve some of his needs.
2、小程序列表呈现要直观,小程序图标要符合主题又要有创意,名称用简短精炼的词告诉用户该应用是干什么的。
2. The presentation of applet list should be intuitive, the icon of applet should conform to the theme and be creative, and the name should tell the user what the application is doing in short and concise words.
3、不做过轻型工具。比如,现在还有开发者在做日历,时钟、计算器,这是不可取的,或许可以将轻型工具商业化。比如女性生理是依赖于日历的,如果为女性定制一个自己的生理周期标注,以及不同的生理期间提供不同的饮食和生活建议会不会更好呢?

3. Do not use light tools. For example, now there are developers working on calendars, clocks, calculators, which is not desirable, maybe light tools can be commercialized. For example, women's physiology depends on calendar. Would it be better to customize their own physiological cycle labeling and provide different diet and life suggestions for different physiological periods?

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三、如何让用户形成裂变
3. How to Fission Users
1、裂变活动:优惠活动吸引已有用户邀请新用户。
Fission activities: Preferential activities attract existing users to invite new users.
2、线上线下服务:线上提供客服功能,及时有效回复用户消息,解决用户需求;线下服务员贴心指导或小程序二维码摆放使用流程指导图。
2. Online and offline services: online customer service functions, timely and effective reuse of user messages, to address user needs; offline service staff intimate guidance or small program two-dimensional code placement process guidance map.
3、优质产品:再好的服务也是依赖于自身产品,所以如何打磨优质产品是创业者一直都应该关注的问题。比如手机的体验流畅优势,食物的美味可口优势,护肤品的使用效果优势,以及价格优势等。
3. High-quality products: The best service also depends on its own products, so how to polish high-quality products is a problem that entrepreneurs should always pay attention to. For example, mobile phone experience fluency advantage, food delicious advantage, skin care products use effect advantage, as well as price advantage.
4、形成口碑:当优质产品+线上线下服务促成口碑,用户水到渠成。
4. Forming word-of-mouth: When high-quality products + online and offline services promote word-of-mouth, users will succeed.
微信小程序在万众瞩目中走完了自己的第一个一年,能力更新基本完成,入口开放也足够多,准备工作已经告一段落。接下来,小程序会承载更多期望,继续出发,在万众瞩目中,迎来一个大爆发。
The Wechat applet has completed its first year in the public eye. The capability renewal has basically been completed, and the entrance is open enough. The preparatory work has come to an end. Next, the small program will carry more expectations, continue to set out, in the eyes of the public, ushered in a big outbreak.

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