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如何做好企业的内部链接优化?

来源:www.lushangyun.cn 时间:2019/04/11

1、站内链接
1. Intra-site Links
内链:在同一网站域名下的内容页面之间的互相链接(自己网站的内容链接到自己网站的内部页面,也称之为站内链接)。合理的网站内空链接构造,能提高搜索引擎的收录与网站权重。相对外部链接,内部链接也很重要。

Intranet: Links between content pages under the same domain name (links to internal pages of your own website, also known as intra-site links). Reasonable construction of empty links in websites can improve the search engine's inclusion and website weight. Internal links are also important relative to external links.

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站内链接形式:文章中出现关键词的地方,可以做上文字链接。
Website Link Form: Where keywords appear in the article, you can do the above text link.
链接页面可以是分类标签、相关文章页面、专题页面、首页等。多样化的内链对用户和搜索引擎都是好的。
Link pages can be classified labels, related article pages, topic pages, home pages, etc. Diversified links are good for both users and search engines.
2、站内链接的作用:
2. The role of intra-site links:
(1)有助于提高搜索引擎对网站的爬行索引效率,有利于网站的收录。一个页面要被收录,首先要能够被搜索引擎的蜘蛛爬行到,蜘蛛的爬行轨迹是顺着一个链接到另一个链接,想让搜索引擎蜘蛛更好地爬行,一般都需要通过反向链接来引导,但是内页的爬行就需要良好的内部链接了,如果不注意形成死链断链,蜘蛛就无从爬起,也就谈不上良好收录了。
(1) Help to improve the efficiency of search engine crawling index on the website, and help to include the website. A page to be included, first of all, to be able to be crawled by search engine spiders, spider crawl trajectory is along a link to another link, in order to make search engine spiders crawl better, generally need to be guided by reverse links, but the internal page crawl requires good internal links, if not pay attention to the formation of a dead chain broken chain, spiders can not climb up, too. There is no such thing as good inclusion.
(2)内部链接则代表了网站内的各页面互相投票。通过大量而适度的内部链接来支持某一个具体页面,有助于该内容页主题的集中,促使搜索引擎识别出哪些页面在你的网站中是重要的,进而推动该页面的排名。因此在搜索引擎优化的过程中,网站当中哪些网页参与了主要关键词的排名竞争,我们一般就会采取重点突出主要关键词的内部链接,从而使该主题中的核心关键词在搜索引擎中更具有排名优势。
(2) Internal links represent pages within the site voting with each other. Supporting a specific page through a large number of moderate internal links helps to concentrate the theme of the content page, prompts search engines to identify which pages are important in your website, and then promotes the ranking of the page. Therefore, in the process of search engine optimization, which pages of the website participate in the ranking competition of the main keywords, we will generally adopt internal links that highlight the main keywords, so as to make the core keywords of the topic have more ranking advantages in the search engine.
(3)内部链接可以提高用户体验度,增加PV,提升访问量。表现为相关文章,热门文章,最新文章等的内部链接很容易提高用户的访问体验,部署优秀的内部链接越多,页面被点击的机会就越大,PV的增加越显而易见。这些相关文章的内部链接不能滥用,应该尽量链接到相似主题的文章,否则就谈不上提升用户的体验度了。

(3) Internal links can improve user experience, increase PV and increase visits. Internal links such as related articles, popular articles and latest articles can easily improve users'access experience. The more excellent internal links are deployed, the greater the chance of pages being clicked on, and the more obvious the increase of PV is. The internal links of these related articles should not be abused. They should be linked to articles with similar topics as far as possible. Otherwise, it will not be able to improve the user's experience.

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3、增加内链注意事项:
3. Increase the internal chain points for attention:
(1)尊重用户的体验,注意链接的相关性,内部链接不要太过泛滥。相关性高的链接有助于提高搜索引擎收录,并且有助于提升用户体验,增加用户的黏性,进而提升网站的浏览量。如果一篇文章出现了50次SEO这个关键词,你总不能每次都给加上内部链接吧?这样只会让读者反感。正文当中相同的一个关键词出现很多次,只需要做一到三次链接就可以。
(1) Respect the user's experience, pay attention to the relevance of links, internal links do not overflow. Highly relevant links help to improve search engine inclusion, and help to enhance user experience, increase user stickiness, and thus enhance the site's browsing volume. If an article appears 50 times the keyword of SEO, you can't always add internal links to it every time? This will only offend the reader. The same keyword appears many times in the text, and only three links are needed.
(2)内部链接一定要保证URL的唯一性。特别是动态网站静态化处理过的,只能保留一个链接。链接到具体的页面都只能有一个链接,不能链接次数多了,很容易导致搜索引擎无法判断那个是正确的链接页面,进而将之归入重复页面,从而无法获得任何权重。
(2) Internal links must ensure the uniqueness of URLs. Especially the dynamic website static processing, can only retain a link. Links to specific pages can only have one link, but can not link more times, which easily leads to search engines can not judge the correct link page, and then classify it into duplicate pages, thus unable to obtain any weight.
(3)内部链接要注意不要放置死链和断链,这个问题是非常关键的。
(3) Internal links should be careful not to place dead and broken chains, which is a very critical issue.
(4)每个页面的内部链接数量要有控制。如果页面中的内部链接数量超过限制,搜索引擎就可能会忽略该页面,或者忽略该页面中超出限制的那部分链接所指向的目标页面。一般来说,一个页面的内部链接数要限制在100个以内。通俗的讲,一般保持300-500字左右添加一个内部链接即可,尽量保持内部链接的自然出现。
(4) The number of internal links per page should be controlled. If the number of internal links in a page exceeds the limit, the search engine may ignore the page or the target page for which the links in the page exceed the limit. Generally speaking, the number of links within a page should be limited to 100. Popular speaking, generally keep 300-500 words or so to add an internal link can, as far as possible to maintain the natural appearance of internal links.
4、内部链接优化的成功标准:
4. Successful criteria for internal link optimization:
首先,一个好的内部链接网站往往体现在搜索引擎的收录量上。一个网站的收录量如果稳定并且持续增加,则意味着至少这个网站的内部链接处理得较为到位。
First of all, a good internal link website is often reflected in the search engine volume. If the volume of a website is stable and continues to increase, it means that at least the internal links of the website are processed in place.
其次,如果网站有好的整体结构,整个网站的PR传递应该是很均匀的,首页最高,栏目页次之,内容页再次。如果你有意识地通过内部链接策略推动某些重要页面,那么是可以通过网页的链接影响PR的,当这些页面的PR值和重要性升高的时候,也就意味着你对内部链接的优化是成功的。
Secondly, if the website has a good overall structure, the PR transmission of the whole website should be very uniform, with the highest home page, the second column page and the third content page. If you consciously promote some important pages through internal linking strategy, you can influence PR through links. When the PR value and importance of these pages increase, it means that your optimization of internal links is successful.
最后就是pv值升高,访客的跳出率降低,用户体验度增高。
Finally, with the increase of PV value, the jump-out rate of visitors decreases and the user experience increases.

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