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做好这六点,你的微信小程序也可以爆火!

来源:www.lushangyun.cn 时间:2019/04/16

近几年小程序受到了很多用户的青睐,比起APP来说,不要安装,不用卸载,不用注册,更省手机内存,方便快捷,因此很多企业也在抢注小程序,想利用小程序作为企业线上营销的一种渠道。那么,怎样运营小程序呢?我认为主要有以下几点:

In recent years, small programs have been favored by many users. Compared with APP, do not install, uninstall, register, save mobile memory, convenient and fast. Therefore, many enterprises are also rushing to inject small programs, want to use small programs as a channel of online marketing for enterprises. So, how to run small programs? I think there are mainly the following points:

长清微信小程序

第一、做好小程序运营计划
First, do a good job in small program operation plan
在做小程序之前,要做小程序规划。例如要打算做几个小程序,分别要做什么类型的小程序,是宣传性质的,还是销售性质的,或者是二者结合起来的;确定小程序名称,名称不仅仅要体现产品品牌,还要符合用户的搜索习惯,让用户易懂,提高小程序的的搜索量,让排名靠前。
Before making small programs, do small program planning. For example, we intend to do a few small programs, which are propaganda, sales, or combination of the two; determine the name of the small program, name not only reflects the product brand, but also in line with the user's search habits, so that users can easily understand, improve the search volume of the small program, so that the ranking is high.
第二、抓紧抢注时间
Second, seize the time to rush the injection
小程序的名称是唯一的,一旦被人注册了,就不能申请注册了,除非对方把小程序名称修改或者是把账号注销,所以小程序名称要抓紧时间注册,先注册先得,好的名称,可以给小程序带来很多流量,省去很多推广费用。
The name of the applet is unique, once it is registered, it can not be applied for registration, unless the other party changes the name of the applet or cancels the account, so the name of the applet should be registered quickly, first registered, first served, good name, can bring a lot of traffic to the applet, save a lot of promotion costs.
第三、推广小程序,引进种子用户
Third, promote small programs and introduce seed users
小程序制作好之后,还需要进行首期推广,引进种子用户,这就需要企业各个线上渠道一起互相助力。各个媒体渠道、官网、微信公众号等为企业小程序做广告宣传,而且还是持续性的,引进种子用户。
After making the small program, we need to carry out the first phase of promotion and introduce seed users, which requires all online channels of enterprises to help each other. Various media channels, official websites, Wechat public numbers, etc. advertise and publicize small business processes, and they are also continuous, introducing seed users.
备注:在企业中,各个媒体的信息流应该是互通的,做相互推广和推荐,所以等到小程序流量做起来的时候,也可以给企业其他媒体或者产品引流。
Note: In the enterprise, the information flow of each media should be interoperable, to promote and recommend each other, so when the small program flow is done, it can also be drained to other media or products of the enterprise.
第四、分析小程序数据
Fourth, analysis of small program data
在小程序推广的过程中,要时刻分析小程序咨询和留言、浏览量、分享量等信息,这是小程序运营中很重要的工作,尤其是首期推广,要根据数据去调整产品,同时也要关注直接竞争力和间接竞争力的商户,对产品功能、展现、产品更新做定期规划,寻找更好的推广方法。

In the process of small program promotion, it is very important to analyze the information of small program consultation and message, browse and share. This is a very important work in the operation of small program. Especially in the first stage of promotion, we should adjust the product according to the data. At the same time, we should also pay attention to the direct and indirect competitiveness of the merchants, and make regular planning for product function, display and product update, so as to find a better push. Broad method.

长清微信小程序

第五、做好小程序的流量池
Fifth, do a good job of small procedures flow pool
我们知道小程序在运营的时候,小程序黏贴性和流量利用率很低,我们最好准备一个小程序流量的蓄积池,把小程序的流量引到集中的一个流量池,方便后期流量的多方面利用和其他产品流量的重复使用,所以最好把小程序用户流量可以引到微信公众号中,以便增加小程序用户的粘黏性。
We know that the small program stickiness and flow utilization rate are very low when it is running. We'd better prepare a small program flow accumulator to lead the flow of the small program to a centralized flow pool, which facilitates the multiple use of the later flow and the reuse of other product flows. So it's better to lead the flow of the small program users to the Wechat Public Number in order to increase the flow of the small program users. Add the stickiness of the applet user.
第六、了解小程序规则
Sixth, Understanding the Rules of Small Procedures
想要做小程序,要了解点小程序规则和必要条件,避免后期给自己挖坑,这是我们在前期分享中讲到的。例如:在认证的微信公众号中注册小程序,可以免费注册5个,还不需要花认证费用。如果在微信公众平台直接注册,需要花认证费用300元/年;还有就是小程序名称一旦被其他人抢先注册了,就不能用同一个名称注册了;小程序名称注册成功之后,一旦小程序代码被提交审核成功,再次修改小程序名称需要花费300元审核费用重新认证修改。
If you want to make small programs, you need to understand the rules and necessary conditions of small programs and avoid digging holes for yourself later. This is what we talked about in the previous share. For example: in the certification of the public number of micro-credit registration procedures, you can register 5 free of charge, without the cost of certification. If the public platform of Wechat is registered directly, it will cost 300 yuan per year for certification; and if the name of the applet is registered first by others, it can not be registered with the same name; once the name of the applet is registered successfully, once the applet code is submitted for verification, it will cost 300 yuan to revise the name of the applet again.

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