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学会这些,你才能做好微信推广!

来源:www.lushangyun.cn 时间:2019/05/06

涨粉期:微信公号刚出来时,投入大量精神、财力和人力去涨粉。
Pulverizing period: When the Weixin brand came out, a great deal of spirit, financial resources and manpower were invested in pulverizing.
转化期:有了粉丝之后的又一大难题是转化,如今很多公号有大量粉丝却不好转化。
Conversion Period: Another big problem after having fans is conversion. Nowadays, a lot of fans in public names are not getting better.
功用期:如今无论从用户角度还是微信官方的长期规划看,公众号更多的不是一个媒体,而是功用性生态产品。所以一局部企业如今只是经过公号去完成一些网站或App已有的功用,便当本人的用户运用而已。那么在这个问题下,长清微信开发小编主要想讲一下涨粉期。
Utility Period: Nowadays, whether from the user's point of view or the official long-term planning of Wechat, the public number is not a media, but a functional ecological product. So a part of the enterprise now only through the public name to complete some of the website or App's existing functions, when their users use it. So under this question, I want to talk about the flour rising period.
首先,前期的人群定位更重要。人群定位好后,再去画像,依据人群画像找兴味点。
First of all, the early stage of population positioning is the most important. After locating the crowd, go to the portrait and find interesting points according to the crowd portrait.

第二,依据兴味点做优质的内容创作。很多人纠结于如何产生好内容,实践上人群定位好后内容素材自然会出来。内容选材能够分离本人做公众号的目的和企图,假如公号运营者有足够的内容创作才能和时间,倡议把精神花在内容创作上。

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Secondly, we should create high quality content according to interesting points. Many people are concerned about how to produce good content. In practice, the content material will come out naturally when the crowd is well positioned. Content selection can separate my purpose and intention of making public numbers. If public name operators have enough creative ability and time for content creation, it is advocated that the spirit be spent on content creation.
第三,用“热点营销”的思想做涨粉。权衡公号程度的独一规范是涨粉。我当时和很多玩家的思绪不同,没有用玩微信公号的套路玩它,而是用“SEO+热点营销”的思绪去做公号,经过搜索引擎给公众号导流,详细怎样做我会在下文展开说。
Thirdly, we should use the idea of "hot marketing" to make a promotion. The only criterion for weighing the degree of a public name is powder raising. I was different from many players at that time. Instead of using the Wechat Business Routine to play with it, I used the "SEO + Hot Marketing" thinking to do the Business Name. After the search engine to guide the public number, I will elaborate on how to do it in the following section.
上面三点是一个思绪:下面我们说点详细可操作的1、种子粉丝:反筛涨粉能够从“文娱”的角度,先疏忽任何企图,单纯的思索粉丝获取难度和吸收力两个要素,先把粉丝圈进来,再经过内容去过滤精准粉丝。
The above three points are a thought: Let's talk about the details of operable 1, seed fans: anti-screening fans can be from the "entertainment" point of view, first neglect any attempt, simply think about the two elements of difficulty and absorbability of fans, first circle fans in, and then filter the precise fans through the content.
新号更大的难度是获取种子粉丝,很多企业一味追求精准用户,但精准用户终究是什么概念很难定义。温饱还没处理、天天想着大鱼大肉,很显然不是务实者的作为。
The biggest difficulty of the new model is to get seed fans. Many enterprises are blindly pursuing precise users, but it is difficult to define the concept of precise users. Food and clothing have not yet been handled, thinking about big fish and meat every day, is obviously not a pragmatic act.
所以,如何搞到一批种子粉丝才是更重要的,然后再去做过滤。微信公众号的优势是容易掉粉,但是也是它的优势,不精准的用户会自动取消关注。我们要做的是批量涨粉,先不要管这些粉是不是精准用户。详细能够思索依照“诱饵——搜索平台——撒网方式——导粉“这样一个思绪。
Therefore, how to get the first batch of seed fans is the most important, and then do filtering. The advantage of Wechat's public number is that it is easy to lose powder, but it is also its advantage that inaccurate users will automatically cancel their attention. What we need to do is to increase the powder in batches, regardless of whether the powder is precise users or not. Detailed thinking can be in accordance with the "bait - search platform - casting mode - powder guide" such a thought.
诱饵能够是很多类型,比方热点、视频、材料等。
Decoys can be of many types, such as hot spots, videos, materials, etc.
说到这里或许很多会想到“色诱”,其实我们不一定非要找相似“优衣库”那样的视频作为诱饵,而是依据本人定位的目的群体,找他们的兴味点。之后再依据兴味点在网上找些素材作为“诱饵”,这个视不同的行业和目的人群而定。

Speaking of this, maybe many people will think of "sex lure". In fact, we do not necessarily need to find videos like "Uniqlo" as bait, but according to the target groups I locate, to find their interests. Then, according to the interest points, we can find some materials on the Internet as "bait", which depends on different industries and target groups.

长清微信开发

有了“诱饵”,接下来思索传播平台。
With the "bait", then think about the communication platform.
目前我们思索的通常是用户量大的一些平台,比方搜索引擎,微博,微信等。分离这些平台的属性和功用,把不同的诱饵规划在平台容易被用户找到的中央。不同平台的用户群体、关注点、用户习气不同,在撒网时也要做稍微的调整。
At present, we usually think about some platforms with a large number of users, such as search engine, micro-blog, micro-mail and so on. Separate the attributes and functions of these platforms, and plan different baits in the center where the platform is easy to be found by users. User groups, concerns and habits of different platforms are different, and slight adjustments should be made when casting the net.
撒网方式,即对接好诱饵战争台后,需求思索以什么样的方式展示出来。
The way of casting a net, that is, after docking the decoy platform, needs to think about how to show it.
视频、软文还是图片,要依据平台属性而定。比方搜索引擎推行,要选择一些容易发布并且容易取得排名的网站,同时思索内容如何规划用户才不恶感,假如和其别人做的没有什么区别,网民大局部会产生抵触心理。
Video, soft text or pictures depend on platform attributes. For example, the implementation of search engines, to choose some easy to publish and easy to obtain ranking sites, while thinking about how to plan the content of users will not be disgusted, if and other people do no difference, most netizens will have conflicting psychology.
这里需求贯串一个理念:泾渭分明。比方,我们自身的目的是让网友看到我们的公众号,之后引导关注,但不应该直接在文章里直白的说。而是能够做成微信或聊天记载截图被曝光出来的假象等方式展示出来,这样用户看到会有种神秘感。这个办法如今很多人在用,但大局部都用得很粗糙,真正用得好的不多,所以一定要在细节和用户心理上多下功夫。
There is a need that runs through an idea: clear lines. For example, our own purpose is to let netizens see our public numbers, and then guide attention, but should not be directly stated in the article. Instead, it can be displayed in such ways as the illusion that the snapshots of the tweets or chat records are exposed, so that users will have a sense of mystery when they see it. This method is used by many people nowadays, but most of them are very rough, and really not much, so we must pay more attention to details and user psychology.
当你具有了一批种子粉丝之后,只需你持续的宣传推行、产出优质内容,你就会持续取得粉丝增长了。但是这么自增长有点忙,毕竟这是一个每天都在飞速开展的时期。那这时分就需求一些其他的小技巧了。
When you have a group of seed fans, as long as you continue to promote and produce quality content, you will continue to achieve fan growth. But this self-growth is a bit busy, after all, it is a period of rapid development every day. That's when you need some other tips.

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