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内部链接优化主要体现在哪些方面?

来源:www.lushangyun.cn 时间:2020/01/19

  在做网站优化时,最不可避免的就是网站内部优化,而内部链接在做内部优化时是非常重要的,内部链接优化主要体现在哪些方面,
In the process of website optimization, the most inevitable is the internal optimization of the website. The internal link is very important in the process of internal optimization. What are the main aspects of internal link optimization,
一、内部联系表现:
1、 Internal contact performance:
1. 网站导航
1. Website navigation
常见的站点导航是顶部的主导航、当前位置的面包屑导航、左侧的产品导航和底部的子导航。请注意,这些导航尽可能多地使用文本,尽量避免JS、flash和图像链接,因为这将帮助搜索引擎平稳地爬行。另外,链接文本在网站导航时应该准确、自然地描述页面的内容,让搜索引擎通过链接文本来了解这些栏目的具体内容,不要堆砌关键词,什么是什么。
Common site navigation is the main navigation at the top, breadcrumb navigation at the current location, product navigation on the left and sub navigation at the bottom. Note that these navigations use as much text as possible, avoiding JS, flash, and image links as much as possible, as this will help search engines crawl smoothly. In addition, the link text should accurately and naturally describe the content of the page when navigating the website, so that search engines can understand the specific content of these columns through the link text, and do not pile up keywords and what is.
2. 站点地图(锚文本、超链接)
2. Site map (anchor text, hyperlink)
一般来说,站点地图有两种类型。第一种类型是锚文本,第二种类型是超链接。锚文本形式是建立一个页面,一些主列页面用文本链接到其页面;超链接的形式是建立一个页面,将网站的所有链接以超链接的形式汇集到一个页面中,统称为sitemap。这种形式的url映射格式分为多种,包括TXT、XML、HTML等。
In general, there are two types of site maps. The first type is anchor text, and the second is hyperlink. The form of anchor text is to build a page, and some main column pages are linked to their pages with text; the form of hyperlink is to build a page, which gathers all links of the website into a page in the form of hyperlink, collectively referred to as sitemap. This form of URL mapping can be divided into many formats, including TXT, XML, HTML, etc.
3.图片链接

3. Picture link

图像链接通常意味着将图像添加到站点的幻灯片、横幅或内容中。最常见的是幻灯片,因为幻灯片中的图片和链接经常更新,比如文章中添加了图片,发表后会显示在幻灯片的主页上,这时如果用户进入我的网站看到幻灯片中的图片就会点击进入。当然,如果搜索引擎也会沿着链接爬进去。因此,图片链接也是一种很好的内部链接表示形式。
Image links usually mean adding images to slides, banners, or content on a site. The most common is the slide, because the pictures and links in the slide are often updated, such as adding pictures to the article, which will be displayed on the slide's home page after publishing. At this time, if users enter my website and see the pictures in the slide, they will click to enter. Of course, if the search engine also crawls along the link. Therefore, image link is also a good form of internal link representation.
4. 锚文本,纯文本,超链接
4. Anchor text, plain text, hyperlink
A.纯文本链接
A. Plain text links
纯文本链接不能直接点击网址链接,纯文本链接可以提高网站的曝光url,吸引蜘蛛爬行,促进包括在内,但也可以引入流量,但不能直接投票网站,网站排名没有直接影响,主要是通过排水影响网站排名。纯文本链接可以做很多,在今天的环境中,纯文本链接是最容易做的。
Plain text link can not directly click the URL link, plain text link can improve the exposure URL of the website, attract spiders to crawl, promote inclusion, but also can introduce traffic, but can not directly vote on the website, the website ranking has no direct impact, mainly through drainage to affect the website ranking. Plain text links can do a lot. In today's environment, plain text links are the easiest to do.
b超链接
B Ultrasound link
超链接是可以直接点击的url链接。除了纯文本链接的功能外,还可以直接点击超链接进入网站,不仅可以在更大程度上提高网站的流量,还可以直接起到提升排名的作用。100个纯文本链接不如10个超链接好。
Hyperlinks are URL links that can be clicked directly. In addition to the function of plain text link, you can also directly click the hyperlink to enter the website, which can not only improve the traffic of the website to a greater extent, but also directly play a role in improving the ranking. 100 plain text links are not as good as 10 hyperlinks.
C.锚文本链接
C. Anchor text link
锚文本链接是网站排名的最佳选择,有了直接推荐,特别是在网站排名的初期,锚文本可以大大加快网站排名。
Anchor text link is the best choice for website ranking. With direct recommendation, especially in the early stage of website ranking, anchor text can greatly speed up website ranking.

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